Ready. Set. Action! NPHW Flood the Feed

Wednesday, April 8, 2026, at 1 p.m., 2 p.m. & 3 p.m. 
Coordinated Social Media Activation for National Public Health Week

We’re reinventing the traditional National Public Health Week chat to create a noticeable surge of public health content across multiple social media platforms. We want to “Flood the Feed” with positive, action-oriented messaging about public health. We need your help and involvement to post simultaneously with us on this year’s theme of “Ready. Set. Action!” as we highlight the strength and impact of the public health community. Sign up to participate here. (Can't access the link? Email us instead).

Activity 

Titled “Ready. Set. Action! NPHW Flood the Feed,” the activation invites you to participate in three synchronized posting moments on Wednesday, April 8. Beginning at 1 p.m. and at the top of the next two hours, APHA and participating organizations and individuals will publish posts tied to a single word from the NPHW theme. 

We have tools and guidance below, along with other resources in our social media toolkit.

When released together, these posts will create a highly visible surge across social media, promoting the importance of public health. 

• First-person videos will be encouraged in lieu of text posts.
• APHA will post two videos for each time slot, one at the top of the hour and a second 10-15 minutes into the hour.
• APHA will endeavor to “like” all partner posts to help increase reach.
• APHA will “repost” any posts made by Champion Supporters of NPHW (minimum funding support begins at $500).
• APHA will also highlight all confirmed Champion Supporters via social media three times: April 1, April6 and the morning of April 8. Supporters will also be mentioned, when appropriate, within other NPHW activations and lead-up marketing.

Instructions

Use the video tool below to pre-record your video in advance to publish during the event, or record it live during the event.

Good health doesn’t just happen. It takes work. It takes science, systems and community. As we celebrate National Public Health Week, see how I’m committed to good health for all and share why you care or what you are doing to create healthy communities. #NPHW Share on Instagram Share on Facebook Share on LinkedIn Share on TikTok

Timing: Wednesday, April 8 (Eastern Daylight Time) 

1 p.m. — READY: Post messages highlighting the importance and foundation of public health. 

2 p.m. — SET: Post messages emphasizing collaboration and the systems that prepare communities for better health. 

3 p.m. — ACTION: Post messages focused on encouraging and/or taking action to support healthier communities through programs, partnerships and policies. 

Partner Participation 

APHA will provide a simple digital toolkit with: 

• Sample social media posts and video scripts for each time block (READY / SET / ACTION)
• Optional graphics for your use
• Posting guidance for LinkedIn, Facebook, Instagram, Threads, BlueSky

Please include the hashtag #NPHW in your posts. We want to make your engagement as easy as possible.

Objectives

• Amplify the NPHW 2026 theme “Ready. Set. Action!” across social media
• Demonstrate the scale and unity of the public health community
• Increase reach and visibility for NPHW messaging
• Encourage partner engagement and shared storytelling about public health impact
  

Sample Posts

Sample partner posts for the three coordinated moments during NPHW Flood the Feed on Wednesday, April 8: 

1 p.m. (Eastern) = READY 

READY. Public health is the foundation of strong communities, from clean air and water to disease prevention and healthier neighborhoods. We’re getting READY to celebrate the people and systems that help everyone thrive.  #NPHW  

Or 

We’re READY for a healthier future. Join us for #NPHW as we celebrate the power of public health. #NPHW

Or 

We’re READY for a healthier future. See some of the work we've done for your health and join us for #NPHW as we celebrate public health achievements. #NPHW 

2 p.m. (Eastern) = SET 

SET. Public health works best when communities, organizations and leaders come together to support health for all. We’re SET to keep building a healthier future together. #NPHW  

Or 

We’re SET to work together for healthier communities. Public health starts with all of us. #NPHW  

Or 

Get SET to make changes to create a healthier community. See what we’re doing and how you can make a difference. #NPHW 

3 p.m. (Eastern) = ACTION 

ACTION. Public health progress happens when we turn ideas into action by supporting policies, programs and partnerships that improve health for everyone. Let’s take ACTION for healthier communities everywhere. #NPHW  

Or 

It’s time for ACTION. Let’s keep building healthier communities for everyone. #NPHW  

Or 

Take ACTION. Join us to build healthier communities for everyone. #NPHW 

Guidance for videos 

Partners are encouraged to share a short video (30–45 seconds) to help bring the message of public health to life. Videos can be recorded on a smartphone and should not be highly produced, as authentic messages work best. Consider using our NPHW video recording tool. 

Basic Video Tips 

• Length: 30–45 seconds 
• Format: Vertical video works best for most social platforms 
• Setting: Record in a well-lit space with minimal background noise 
• Speaker: A staff member, public health professional, community partner, or team 
• Optional: Include your logo, workplace setting, or community backdrop 

Suggested Structure 

Use the following simple structure to guide your message: 

1. Introduce Yourself (5–10 seconds): “Hi, I’m [Name] from [Organization], and we’re celebrating National Public Health Week.” 
2. Share the Theme Message and call for action/engagement (25–35 seconds): Focus on the theme for that hour:

1 p.m. - READY. Talk about how public health prepares communities. 

Example talking points: 

• Public health is the foundation of healthy communities. 
• It protects clean air, safe water and disease prevention. 
• Public health professionals help communities stay ready for whatever comes next. 

“We’re READY to celebrate the people and systems that help everyone thrive. What public health achievement is important to you?” #NPHW 

2 p.m. - SET. Talk about collaboration and preparation. 

Example talking points: 

• Public health works best when organizations work together. 
• Partnerships help communities prepare for healthier futures. 
• Collaboration strengthens public health systems. 

Close with: 

“We’re SET to build a healthier future — together. Tag an organization helping make communities healthier.” #NPHW 

3 p.m. - ACTION. Talk about turning ideas into impact. 

Example talking points: 

• Public health progress happens when communities take action. 
• Policies, programs and partnerships help improve health for everyone. 
• Everyone can play a role in supporting public health. 
• Share something people can do to improve their community’s health. 

Close with: 

"Let’s take ACTION for healthier communities everywhere. Join the conversation. Share one ACTION you’re taking for public health today.”  #NPHW