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logo, National Public Health Week

National Public Health Week

Join us in Celebrating National Public Health Week, April 6 - 12, 2026

Ready. Set. Action! is this year’s theme. As we celebrate, take a moment to recognize how public health has improved our daily lives, safeguarded our families, expanded our life spans, and strengthened our communities. This week is also a chance to honor the public health workers who show up for us every day — and to advocate for policies and practices that promote good health for all.

About NPHW

Wednesday, April 8, 2026, at 1 p.m., 2 p.m. & 3 p.m. 

Coordinated Social Media Activation for National Public Health Week

Flood the feed 1We’re reinventing the traditional National Public Health Week chat to create a noticeable surge of public health content across multiple social media platforms. We want to “Flood the Feed” with positive, action-oriented messaging about public health. We need your help and involvement to post simultaneously with us on this year’s theme of “Ready. Set. Action!” as we highlight the strength and impact of the public health community.  

Activity 

Titled “Ready. Set. Action! NPHW Flood the Feed,” the activation invites you to participate in three synchronized posting moments on Wednesday, April 8. Beginning at 1 p.m. and at the top of the next two hours, APHA and participating organizations and individuals will publish posts tied to a single word from the NPHW theme. 


When released together, these posts will create a highly visible surge across social media, promoting the importance of public health. 

  • First-person videos will be encouraged in lieu of text posts.
  • APHA will post two videos for each time slot, one at the top of the hour and a second 10-15 minutes into the hour.
  • APHA will endeavor to “like” all partner posts to help increase reach.
  • APHA will “repost” any posts made by Champion Supporters of NPHW (minimum funding support begins at $500).
  • APHA will also highlight all confirmed Champion Supporters via social media three times: April 1, April6 and the morning of April 8. Supporters will also be mentioned, when appropriate, within other NPHW activations and lead-up marketing.

Timing: Wednesday, April 8 (Eastern Daylight Time) 

1 p.m. — READY: Post messages highlighting the importance and foundation of public health. 

2 p.m. — SET: Post messages emphasizing collaboration and the systems that prepare communities for better health. 

3 p.m. — ACTION: Post messages focused on encouraging and/or taking action to support healthier communities through programs, partnerships and policies. 

Partner Participation 

APHA will provide a simple digital toolkit with: 

  • Sample social media posts and video scripts for each time block (READY / SET / ACTION)
  • Optional graphics for your use
  • Posting guidance for LinkedIn, Facebook, Instagram, Threads, BlueSky

Please include the hashtag #NPHW in your posts. We want to make your engagement as easy as possible.

Objectives

  • Amplify the NPHW 2026 theme “Ready. Set. Action!” across social media
  • Demonstrate the scale and unity of the public health community
  • Increase reach and visibility for NPHW messaging
  • Encourage partner engagement and shared storytelling about public health impact

More to come soon.