Strategic Plan: 2024-2028
Mission:
To build public health capacity and promote effective policy and practice.
We accomplish this mission by serving as a convenor, catalyst and advocate to build capacity in the public health community.
Vision:
Optimal, equitable health and well-being for all.
Values:
Community: We are a professional home for a diverse group of people who share a commitment to health and wellness. We believe we have greater potential for impact when we engage partners and community to solve problems, share new ideas and explore different perspectives.
Five-Year Strategic Plan
Overarching Five-Year Goal
Effectively align and mobilize APHA’s resources and influence to build workforce capacity, champion the importance of public health systems and structures to improve the health of the public, advance health equity, improve membership engagement and strengthen association infrastructure.
Strategic Priorities
Build Workforce Capacity and Effectiveness: Build a vital, versatile, empowered workforce with the skills and capacity to meet current and emerging public health needs.
Champion Public Health: Increase recognition of public health as critical to healthy, vibrant, equitable people and communities among policymakers, the public and other key players across all sectors.
Advance Equitable Public Health Practices and Outcomes: Advance initiatives on behalf of members and the communities they serve to address and reduce the adverse effects of the social and structural determinants/drivers of health, including systemic racism and all forms of intersectional discrimination*, and to drive improvement in equitable and effective public health practices and outcomes.
Improve Member Engagement and Satisfaction: Expand membership recruitment and improve retention by increasing the percentage of members who report being very engaged and very satisfied with their APHA membership.
Execute Operational Excellence: Optimize organizational staffing, infrastructure, governance and funding models to maximize member support and mission impact.
*Intersectional discrimination, in this context, refers to the complex constellation of overlapping and interdependent systems of discrimination or disadvantage that occurs as a result of systems of inequality based on gender, race, ethnicity, sexual orientation, gender identity, disability, class, religious/spiritual identity or affiliation, and other forms of discrimination “intersecting” to create unique dynamics and effects. There is a significant body of evidence-based work in the public health and social justice spheres. (Adapted from the work of Kimberly Williams Crenshaw).