For more than 30 years, NPHW has provided opportunities to highlight public health and share your organization or community's support for it! Celebrate by promoting your events, sharing tools and resources from APHA, spotlighting your organization or community and connecting with others who are committed to advancing public health. APHA makes it easy to build your communications strategy for this momentous NPHW.

Whether you’re planning to participate in or host an event — online or offline — you can enhance your engagement by using #NPHW with each post. 

On Facebook:

• Engage in a two-way conversation by liking, commenting, sharing, reposting and addressing any comments or questions that people make.
• Create an event page to organize your event, invite people and post reminders and updates.
• Boost posts promoting your event for $25-$50, which can help target audiences you want to participate.
• Post to Facebook 1-3 times per day during NPHW — Facebook's algorithm favors more active pages and profiles.

On Instagram:

• Share photos with your supporters and other public health groups.
• Use Instagram to capture compelling moments during NPHW and be sure to engage with other people using the #NPHW tag on Instagram by liking and commenting on their posts.

On X and Bluesky:

• Use the official NPHW hashtag, #NPHW, in your posts so they show up when someone searches for more about NPHW.
• Like and engage with people who post about your NPHW event or your organization.
• Spend time in the lead-up to NPHW — as well each day during NPHW — engaging with other people and groups using #NPHW.
• Post multiple times leading up to NPHW to build anticipation, and post 2-4 times daily during NPHW — or more! Answer questions and address comments people send to you or that they post using #NPHW.

Social media post examples

Tailor these to your organization or event and use on every platform.

NPHW 2026 Theme: "Ready. Set. Action!"

• Public health is powered by action — in our homes, schools & communities. From cleaner air to safer neighborhoods, every step we take strengthens the foundation for healthier lives. Join @PublicHealth and [YOUR ORG HANDLE HERE] April 6–12 for #NPHW. Visit www.NPHW.org.

• Feeling connected and supported by our community is where public health begins. This #NPHW, let’s take action to advocate for stronger, healthier & more inclusive communities. Good health doesn’t just happen — it takes you to make a difference. Visit www.NPHW.org.

• Join @PublicHealth and [YOUR ORG HANDLE HERE] April 6-12 for #NPHW, "Ready Set Action." Together, we can build a vision for the future—healthier, more equitable communities where everyone has the chance to thrive. Let’s get started. Visit www.NPHW.org.

• Join @PublicHealth and [YOUR ORG HANDLE HERE] April 6-12 for #NPHW, "Ready Set Action." Together, we can build a vision for the future — healthier, more equitable communities where everyone has the chance to thrive. Let’s get started. Visit www.NPHW.org. 

• This #NPHW, let’s commit to making choices — as individuals & communities — that are grounded in evidence, research & trusted expertise. When we follow the science, we take action that leads to healthier lives for all. Ready. Set. Action! Visit www.NPHW.org.

Promote through email 

Dear XX,

National Public Health Week 2026 is coming up fast, and we want you to join us! (Insert organization) will be recognizing the power of public health and taking part in the week by (insert your plans for NPHW).

Here are some other ways to get involved in NPHW:

• Sign up for the Keep It Moving Challenge.
• Become an official NPHW Partner and NPHW Champion.

You can learn more about National Public Health Week at https://nphw.org. We look forward to celebrating with you!

Promote to the media

The same best practices apply whether you’re pitching print, TV, radio or online media:

• Send a pitch email with a news release or media advisory at least a week before your event. Many journalists are on tight deadlines and may have to file a story about your event the same day it takes place but giving plenty of advance notice gives reporters time to gather information and arrange interviews before the event and helps them meet their quick deadlines. 
• After you send your pitch, follow up with a phone call. For print journalists, call during the middle of the day, between 10 a.m. and 3 p.m., to avoid calling when they’re on deadline. For radio, call between 7 a.m. and 8 a.m. or after 10 a.m. to reach reporters before and after their morning drive-time shows. Offer to answer questions and provide reporters with more information!
• If you get an editor or reporter on the phone, explain your event’s purpose, what makes your point of view newsworthy and why your event is relevant to their audience. Why should their publication or program care about NPHW? What sets your event or program apart from the rest of what is going on in your community? How does your event offer solutions to pressing health problems in your community? How is your event relevant to the day's top political news?
• Follow up to remind media about your event a few days before.
• For TV and radio, be sure to follow up again the morning of your event, before 8:30 a.m.
• If a story about your NPHW event is published or broadcast, please let us know by emailing [email protected].