Navigating the Swamp of Environmental Health: Using Evidence to Craft More Effective Communications.
If you can predict, you can prepare. Knowing which persistent patterns of thinking undermine public engagement and support can help environmental health professionals improve the effectiveness of their communications. Successful navigation of this “swamp” of public thinking requires strategic choices about what to say and what to avoid. In this hands-on webinar, we’ll review which media frames dominate public discourse and model strategies for advancing the most productive of these patterns. And we’ll tour some of the features of our new online communications toolkit, designed to help communicators at all levels build better public engagement and understanding. Participants will gain tips and strategies they can put to use immediately.
Check out the Communications Toolkit!
This webinar is part of the following series:
Building an Understanding of Environmental Health
The FrameWorks Institute has recently completed a multi-year, multi-method inquiry into how the American public thinks and talks about environmental health. Sponsored by the American Public Health Association and generously funded by the Centers for Disease Control and Prevention, this research reveals effective strategies for talking with the public about environmental health work and the impacts of our environments on public health. APHA has just released an exciting new set of communications tools and resources based on these findings. To introduce the findings’ framing strategies, we are hosting a three-part webinar series this spring, conducted by the FrameWorks Institute.
Each of these interactive webinars will focus on a different set of framing resources and strategies. Participants will learn about the research base that supports these tools and come away with fresh tips and tools they can build into their communications right away.
March 5, 2015, 1:30–2:45 p.m. EST
Navigating the Swamp of Environmental Health: Using Evidence to Craft More Effective Communications
April 7, 2015, 1:30–2:45 p.m. EST
Framing with Values: Cuing Up Productive Conversations about Environmental Health Work
May 5, 2015, 1:30–2:45 p.m. EST
The Power of How: Using Tested Metaphors to Build Public Understanding about Environmental Health
Learn more about this series!