Framing With Values

Webinar //


Apr 07 2015, 1:30 PM - 3:00 PM EST


Cuing Up Productive Conversations About Environmental Health Work

Opening communications with a value can orient people’s thinking on the topic, and allow for successful follow up interactions. FrameWorks experimentally tested several values to find which worked best in helping the public to understand what’s at stake in promoting our nation’s environmental health. We will explore:

  • How choosing the wrong values frame can lead communications astray;
  • The key findings of this APHA-sponsored research; and
  • Which value to use to engage people more deeply in your issues.

Come prepared to try your hand at incorporating this evidence-based research into your own communications.

Check out the Communications Toolkit!

This webinar is part of the following series:

Building an Understanding of Environmental Health

The FrameWorks Institute has recently completed a multi-year, multi-method inquiry into how the American public thinks and talks about environmental health. Sponsored by the American Public Health Association and generously funded by the Centers for Disease Control and Prevention, this research reveals effective strategies for talking with the public about environmental health work and the impacts of our environments on public health. APHA has just released an exciting new set of communications tools and resources based on these findings. To introduce the findings’ framing strategies, we are hosting a three-part webinar series this spring, conducted by the FrameWorks Institute.

Each of these interactive webinars will focus on a different set of framing resources and strategies. Participants will learn about the research base that supports these tools and come away with fresh tips and tools they can build into their communications right away.

March 5, 2015, 1:30–2:45 p.m. EST
Navigating the Swamp of Environmental Health: Using Evidence to Craft More Effective Communications

April 7, 2015, 1:30–2:45 p.m. EST
Framing with Values: Cuing Up Productive Conversations about Environmental Health Work

May 5, 2015, 1:30–2:45 p.m. EST
The Power of How: Using Tested Metaphors to Build Public Understanding about Environmental Health

Learn more about this series!

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