Since 1981, every president of the United States has demonstrated the commitment to preventing impaired driving by proclaiming December as National Drunk & Drugged Driving Prevention Month or, more recently, National Impaired Driving Prevention Month.
Why? The season between Thanksgiving and New Year's Day is what the National Association of Drug Court Professionals describes as "one of the deadliest and most dangerous times on America's roadways due to an increase in impaired driving."
The U.S. Department of Transportation, through its Traffic Safety Marketing division, offers materials to help you spread the word about prevention of impaired driving. Those include "Drive Sober or Get Pulled Over" fact sheets, animated graphics, sample news releases and a sample op-ed.
Also, check out the National Highway Traffic Safety Administration's "Drive Sober or Get Pulled Over" website for infographics, videos and other resources.