The APHA Annual Meeting Social Media Lab, a collaboration with JSI, will provide attendees with technical assistance and information on best practices for using social media to advance public health. Schedule a free one-on-one consultation with an expert (you can also stop by on-site to reserve a consultation time). And everyone is welcome at these dynamic 15-minute theater presentations!
Monday, Nov. 4
12:10 p.m. — Live video on any budget
Live videos on social media get twice the engagement of pre-recorded video. Live videos can provide behind-the-scenes coverage of events, broadcast interviews and feature personal stories. You can directly engage and interact with viewers by answering questions, reading comments and seeing reactions. We will review tips, tools and resources for going live regardless of your budget or skill level.
2:10 p.m. — Like a pro: How to manage your social media in 2 hours a week
Managing your organization’s social media can seem overwhelming. It’s available 24/7 and can feel like you always have to be posting and engaging. In this session, we will cover how to find content quickly, simplify your editorial calendar and engage in just 10 minutes per day.
4:10 p.m. — Build your brand! 1: Intro to finding your voice
To crib from a book title, how should a person (or an organization) be online? In this session, we’ll talk about mixing the personal and the professional — or not! — to create a Twitter voice that is uniquely your own. We’ll cover: Who to follow, how to engage, what draws people in and when you should step up or step back.
Tuesday, Nov. 5
12:10 p.m. — Like a pro: How to manage your social media in 2 hours a week
2:10 p.m. — How Instagram stories can help expand your reach
Instagram stories can help your public health messages stand out. We’ll explain the basics, highlight best practices and share reasons why you should be using stories on your Instagram account.
4:10 p.m. — Build your brand! 2: This time, it’s professional
Should my social media platforms all look the same? No! But they should have the same feeling. We show you how to create a brand that’s cohesive, not repetitive. We’ll cover: Sharing a promotion across Facebook, Twitter, Instagram and other platforms; building a social media strategy that makes sense; analytics tools; and when it makes sense to spend some money.
MORE ABOUT THE SOCIAL MEDIA LAB:
You never know who you might run into.
Health workers get social media tips at Annual Meeting lab (The Nation's Health, January 2015)
Annual Meeting attendees learn about social media, public health at free lab (The Nation's Health, January 2014)
@APHAAnnualMtg Annual Meeting Blog
LEARN MORE ABOUT APHA'S SOCIAL MEDIA CHANNELS