A New Narrative Resource to Advance Public Health and an Inclusive Democracy

The narrative detailed in this playbook — Protecting the public’s health is part of creating a free and fair society, and it depends on all of us — is designed to build public and political will for the public’s health. It leverages extensive pro-democracy narrative research and testing, adapted by public health advocates across the country. The playbook includes a narrative and messages, along with tips for customizing and using them to advance your public health objectives.