Public Health Education and Health Promotion
Section Newsletter
Winter 2010

PHEHP Newsletter

Alminda D’Agostino, MPH, CHES


Carlos E. Rodriguez-Diaz, PhDc, MPH, CHES, CCHP


Chair's Corner

Greetings, PHEHP!

I am humbled and excited to be serving as Section chair. Following Stu Usdan is a challenge – I hope to live up to his excellent example.


The 2009 Annual Meeting was successful for APHA and PHEHP; we had great turnout for our scientific sessions and meetings. For a second year, we held a business meeting on Sunday afternoon, providing a great kickoff. Our social, with the School Health and Chiropractic sections, convened us for the fellowship and networking that keeps our work fun as well as worthwhile.


Now we turn to 2010 meeting plans.  I hope many of you submit abstracts for PHEHP’s program. Our program co-chairs are coordinating the abstract sessions we all value and developing solicited sessions to highlight crosscutting topics for the profession.


PHEHP also co-sponsors the Health Education Advocacy Summit (March 6-8, Washington, D.C). Our Advocacy Committee is active throughout the year, developing resolutions and promoting the concerns of health educators. The Membership Committee regularly engages new and returning members.  This Newsletter provides a medium to share our lessons learned and best practices.  Our Web site allows us for more frequent updates. I encourage you to submit articles for the Newsletter and visit the Web site often.


If you are new to PHEHP, welcome! You have joined a large and dynamic family. If you are interested in Worksite Health or Health Communication, you will find like-minded colleagues in those Working Groups.


We are a strong and vibrant Section; I look forward to working with you!


Health Education and Health Promotion Tools

Healthy Vision Month Focuses on Women’s Eye Health

Neyal J. Ammary-Risch, MPH, CHES


Millions of women in the United States have undetected vision problems and eye conditions.  We need your help encouraging women in your community to schedule eye exams. Through a comprehensive dilated eye exam, eye care professionals can detect common vision problems and eye diseases, many of which have no early warning signs and can lead to blindness.


Join the National Eye Institute (NEI) this May during Healthy Vision Month to raise eye health awareness among women. The NEI has developed a variety of online resources health educators can use to encourage women in their community to schedule an eye exam, including e-cards, fact sheets, downloadable posters, bookmarks, drop-in articles and more. No effort is too small, and every activity can make a difference!


Healthy Vision Month is an annual observance established by the NEI, one of the federal government’s National Institutes of Health, to keep vision a health priority for the Nation. Visit the Healthy Vision Month Web site at to find more information and free educational resources.

Order Your 2010 Women's Health Calendar Today!

Alison Hunt

From the U.S. HHS Office on Women’s Health, this FREE calendar offers information about common health problems and important symptoms to watch out for. You'll also find charts that describe the screenings and immunizations you need, tips on how to get a second opinion and how to read a drug label, and more — all in a handy, portable calendar you can keep with you year round. The calendar is now also available in Spanish!

Use our easy online form for single orders (  For bulk orders of our Spanish calendar, call us at (800) 994-9662.  

New book from the U.S. HHS Office on Women’s Health

Alison Hunt

The Healthy Woman: A Complete Guide for All Ages is available to order online and in bookstores nationwide. From the nation's leaders in women's health, the Guide covers a broad range of health topics affecting women of all ages.  It was named one of the “2008 Best Notable Government Documents” by the Library Journal.  It was selected as one of 15 federal documents to be recognized.


TWENTIETH Annual APHA Public Health Materials Contest


Kira J. McGroarty, MPH, CHES


The APHA Public Health Education Health Promotion Section is soliciting your best health education, promotion and communication materials for the 20th annual competition. The contest provides a forum to showcase public health materials during the APHA Annual Meeting and recognizes professionals for their hard work.


All winners will be selected by panels of expert judges prior to the 138th APHA Annual Meeting in Denver.  A session will be held at the Annual Meeting to recognize winners, during which one representative from the top materials selected in each category will give a presentation about their material.


Entries will be accepted in three categories; printed materials, electronic materials, and other materials.  Entries for the contest are due by March 26, 2010.  Please contact Kira McGroarty at for additional contest entry information. 

APHA nominating commitee seeks potential candidates for APHA leadership positions in 2010

The nominating committee for the APHA's Governing Council is looking for the following candidates for leadership roles in the organization:


  • APHA President Elect (three year commitment one-year each as president-elect, president and past-president)
  • Executive board – three positions available (4-year term)
  • Speaker of the Governing Council (3-year term)
  • Treasurer (3-year term)

The APHA Governing Council will vote to select these officers at the November (2010) meeting, and they would begin serving immediately after the APHA conference (so terms would start Nov. 10, 2010).


As I'm sure you know, the next APHA Annual Meeting is Nov. 6-10, 2010, in Denver.


Applications are due March 31, 2010 and should include the relevant (attached) one-page form along with resume/CV of the nominee, and any letters of support. The nominating committee will meet May 6 to select the list of nominees for consideration by the Governing Council at the 2010 Annual Meeting.


We hope you will be able to think of individuals who would be excellent candidates for the above positions. 


Should you or a potential candidate wish further information on these positions, please refer to the job descriptions and nomination form available on the APHA Web site at:


If you are interested in running, we suggest you contact your APHA Section, SPIG, Caucus and/or Forum leadership to solicit their support and assistance with your nomination. 


All nominees for the Executive Board are selected from among the membership of the Association, except that the nominees for  Honorary Vice-President may include persons who are not members of the Association.


For more information on the Nominating Committee, contact Ida Plummer via e-mail at


IHPR Unveils Six New PSAs to Educate Latinos on Cancer Screening    

Cliff Despres


Watch the PSAs in English or Spanish at:  


SAN ANTONIO, Dec. 14, 2009 — The Institute for Health Promotion Research (IHPR) at The UT Health Science Center at San Antonio today unveiled six new public service announcements to tout the benefits of screening in detecting breast, cervical and colorectal cancer among Latinos.


The PSAs, produced through the IHPR-led Redes En Acción: The National Latino Cancer Research Network, a National Cancer Institute (NCI) initiative (Grant No. U01 CA114657) to combat Latino cancer, can be viewed in English and Spanish at Redes or SaludToday, the IHPR’s new multimedia Web site to promote Latino health. The 30-second TV spots encourage Latinos to learn more about screening tests available for breast, cervical and colorectal cancers by calling the NCI’s Cancer Information Service (CIS) toll-free telephone number (1-800-4CANCER).


The PSAs now are being distributed to TV stations across the nation, and will be featured on the SaludToday blog and YouTube page. To request the PSAs in a broadcast-quality format, e-mail


“We’re extremely excited to launch a national Latino cancer public awareness campaign with these new PSAs,” said IHPR Director and Redes Principal Investigator Amelie G. Ramirez. “Latinos are at a disadvantage when it comes to being in good health, so we want to prompt behavioral changes to improve Latino health.”


The PSAs, which were developed by cancer experts and pre-tested by a representative sample of the target audience before final production, are culturally appropriate.


The PSAs also address priority cancers and cancer issues facing the Latino population, as outlined in the Latino Cancer Report, which was produced by Redes. The report found that access to care (and screening) was the No. 1 issue and that the most important cancer sites with regard to Latinos are breast, cervical and lung cancers.


By topic, the six new PSAs focus on:

--Breast cancer (one promoting regular mammograms for Latinas age 40 and older; one for younger Latinas with a strong family history of breast cancer).

--Cervical cancer (one promoting Pap test; one on the vaccine that can be taken to protect Latina girls from the cancer-causing human papillomavirus).

--Colorectal cancer (one raising awareness of the test for colorectal cancer for Latino men; one doing the same for Latinas).

“These new PSAs will raise awareness by showing how we can all learn more and take action to protect ourselves and our families from this disease,” Dr. Ramirez said.

Student Section of the Maryland Public Health Association Hosts AIDS Awareness Week 2009

Deanna Tran


The University of Maryland School of Pharmacy’s Student Section of the Maryland Public Health Association hosted its largest AIDS Awareness Week in its history on Nov. 30 through Dec. 4, 2009! AIDS Awareness Week is an annual event, which collaborates with other University of Maryland organizations to bring awareness about HIV and AIDS. It is a week to remember those inflicted and afflicted with HIV/AIDS, and to educate each other, as well as the community, that it is a deadly and serious disease.


We began our week with an HIV/AIDS Forum. It included speakers from Chase Brexton Health Services Inc. who spoke about their medical care program, and two very brave patients also came to share their experiences with us.


Tuesday, Dec. 1 marked World AIDS Day. Red Ribbons were distributed across campus to encourage support. “Pills, Profits, Protest,” a thought-provoking documentary that chronicles the international response to the global AIDS crisis, was also shown that night.


Homemade baked goods filled the air for Wednesday’s Bake Sale. More than $230 was raised for the Pediatric AIDS Ward at the University of Maryland Medical Center.


Donations such as sanitizers, band aids, and condoms were solicited throughout the week to assemble health and hygiene kits. More than 80 kits were then assembled on Thursday and donated to the indigent throughout Baltimore.


The last event of the week was Friday’s health information distribution. Informational pamphlets on AIDS were distributed across the campus to better inform current and future health-care professionals about the importance of fighting this deadly epidemic.

Poor Provider Knowledge of Hepatitis B and C Cited in Institute of Medicine Study

Lorren Sandt  

Lorren Sandt, APHA member and chair of the National Viral Hepatitis Roundtable (NVHR), announced the release of a landmark study by the Institute of Medicine, Hepatitis and Liver Cancer: A National Strategy for Prevention and Control of Hepatitis B and C, on Jan. 11, 2010. The study was sponsored by the Centers for Disease Control and Prevention, the Department of Health and Human Services Office of Minority Health, the Department of Veterans Affairs and NVHR ( The IOM report found that inadequate public health resources are being allocated to national and local viral hepatitis prevention control, and surveillance programs for hepatitis B (HBV) and hepatitis C (HCV). The study committee issued 22 recommendations for improvement to viral hepatitis surveillance, education, HBV immunization, and services (including medical management).  

The IOM study committee found that there was poor awareness about hepatitis B and C among health-care providers (particularly among primary care providers), social-service providers, and the public. The committee concluded that lack of provider awareness leads to critical missed opportunities for providers to educate patients, identify those at risk, and to test for chronic viral hepatitis and recommends that the CDC work with stakeholders to develop hepatitis B and C educational programs for health care and social service providers.  

More than 5 million individuals –  about one in 50 Americans – are afflicted with chronic viral hepatitis, most of whom are not even aware they are infected. The widespread prevalence of chronic viral hepatitis and the IOM’s finding that these diseases rank among the leading causes of preventable deaths worldwide underscored the critical need for an immediate commitment of comprehensive resources to address this crisis. Hepatitis B is preventable through a vaccine, yet 78 percent of cases of primary liver cancer (HCC) and 57 percent of cases of cirrhosis are caused by chronic hepatitis B or C infection.  


MoSHI: the Mobile School Health Information Initiative in St. Louis


Will Olmstadt, MS, MPH, AHIP

Public Health Librarian, Becker Medical Library


Becker Medical Library, at the Washington University School of Medicine in St. Louis, is the recipient of Continuity of Health Information funding from the National Network of Libraries of Medicine.


Principal investigators Will Olmstadt, Bob Engeszer and Judy Hansen are funded through February 2011 to deliver MoSHI, the Mobile School Health Information Initiative. 


Using a “train-the-trainer” model, investigators will work with K-12 librarians in the St. Louis metropolitan area.  The goal is to connect K-12 librarians with credible health information on the Web, creating health information champions who confidently locate and integrate health information across the K-12 curriculum.  MoSHI also emphasizes successful collaborations with school nurses, counselors and administrators.


MoSHI highlights free, credible resources from the National Library of Medicine, including MedlinePlus, Genetics Home Reference, Household Products Database, ToxTown, and others.  It also features in-depth overviews of from Nemours.


The MoSHI course also practices strengthening media literacy skills to evaluate health messages, consistent with grade-level expectations for Missouri schools.


Participants will evaluate the course in person and during three-month follow-up Web surveys.


The project builds on the success of a pilot course investigators taught in October 2009.

Institute of Medicine Elects 65 New Members, Five Foreign Associates

Christine Stencel, Senior Media Relations

(202) 334-2138


Judith Shamir, Director, IOM Council and Membership

(202) 334-2174


WASHINGTON -- The Institute of Medicine announced the names of 65 new members and five foreign associates in October in conjunction with its 39th annual meeting.  Election to the IOM is considered one of the highest honors in the fields of health and medicine and recognizes individuals who have demonstrated outstanding professional achievement and commitment to service.  


"It is a great pleasure to welcome these distinguished and accomplished individuals to the Institute of Medicine," said IOM President Harvey V. Fineberg.  "Each of these new members stands out as a professional whose research, knowledge, and skills have significantly advanced health and medicine and who has served as a model for others."


New members are elected by current active members through a highly selective process that recognizes individuals who have made major contributions to the advancement of the medical sciences, health care, and public health.  A diversity of talent among IOM's membership is assured by the Institute's charter, which stipulates that at least one-quarter of the membership is selected from outside the health professions, for example, from such fields as the natural, social, and behavioral sciences; law; engineering; and the humanities.  

Where We Live Matters to our Health

Bridget C. Booske, PhD

A first-of-its-kind report highlighting this fact was released Feb. 17. The County Health Rankings, a collection of 50 reports – one per state – ranks all counties within each state on their overall health.

A collaboration between the Robert Wood Johnson Foundation and the University of Wisconsin Population Health Institute, the Rankings show how counties measure up within each state in terms of how healthy people are, how long they live, and how important factors affect their health, such as tobacco use, obesity, access to health care, education, community safety and air quality.

The County Health Rankings is a new standard for public health and community leaders to use in identifying gaps and developing solutions to improve the health of their communities. The 2010 Rankings are the first of at least three annual releases of a snapshot of county-by-county health within each state.snapshot of county-by-county health within each state.

This work builds on the Population Health Institute's six years of experience producing the Wisconsin County Health Rankings and is part of a broader project - Mobilizing Action Toward Community Health (MATCH) which aims to:

·  Emphasize the many factors that, if improved, can help people lead healthier lives and make communities healthier places to live, work, learn and play;

· Foster engagement among public and private decision makers to improve community health; and

· Develop incentives to encourage coordination across sectors for community health improvement.

To learn more about the Rankings and to see how your county ranks in your state, go to


Sarah Leonard, BS, CHES

Society for Public Health Education


13th Annual Health Education Advocacy Summit

Sponsored by the Coalition of National Health Education Organizations
March 6-8 | Washington Court Hotel | Washington, D.C

Registration is now available!  CLICK HERE to register

Whether you’re a first-time advocate or have been involved in health policy for years, there never has been a more critical time to promote the public’s health.

Let the Health Education Advocacy Summit help you polish your advocacy skills in just 48 hours. This event offers basic, intermediate, and advanced-level advocacy training, and features issue-specific seminars by skilled government relations staff. The Summit culminates with visits with legislators or key staff on Capitol Hill — either individually or in state/district delegations.

For additional information, visit:

Click here to view the Health Education Advocacy Summit's page on Facebook!




You’re Invited! 2010 SOPHE-PRC Joint Conference

Advocate, Communicate and Translate to Enhance Research and Practice

April 7-9, 2010

Sheraton Atlanta Hotel



Join us for the first SOPHE meeting with the CDC Prevention Research Centers (PRC) to exchange scientific discovery and encourage dialogue among researchers, staff, community members, and health education and health promotion practitioners.  While SOPHE and PRC audiences share common goals of enhancing community wellness, this meeting will provide the first organized opportunity to bridges gaps between their efforts in addressing prevention advocacy, communication and translation of prevention research and practice. The conference will feature more than 100 plenary presentations, concurrent sessions, roundtables, skill-building workshops, and poster sessions.


For the preliminary program, hotel information and registration, visit:


Hurry – Pre-registration closes March 12, 2010!




New SOPHE Publication: Tools of the Trade II


Back by popular demand, the second edition of Tools of the Trade features 24 Tools of the Trade columns. Topics in Tools of the Trade II: Tools for Translating Health Education Theory Into Practice include survey question development, health policy analysis criteria, budget planning and revision, Web sites and blogs, and partnership development and maintenance — among many other topics. Unveiled at the SOPHE 60th Annual Meeting, this book can be purchased through the SOPHE Online Store




SOPHE offers Continuing Education and Self-Study Opportunities for Health Educators  


The economic downturn has made it prohibitive for many public health professionals to travel to meetings and stay abreast of contemporary developments in health promotion and health education. SOPHE remains committed to provid­ing professional development opportunities for professionals to independently advance their skills and knowledge in an array of topic areas through Web seminars (Webinars). Fourteen Webinars covering a range of topic areas are currently avail­able for download on the SOPHE Web site.


Current  Webinars include:

·         Let’s Dish: Food Safety at the Table

·         An Overview of Climate Change Science and Impacts to Human Health

·         Communicating Needs to State Legislatures in the Current Economic Climate

·         Branding Your Health Education Career: Positioning Yourself for Success

·         Marketing Yourself: Taking Flight and Lifting Your Career to New Heights

·         Innovative Approaches to Reducing Racial & Ethnic Health Disparities

·         Fostering Healthy Communities: Preventing Chronic Disease by Activating Grassroots Change

·         Emergency Communication and Response with Racial, Ethnic and Minority Communities

·         Injury Prevention & Public Policy: Strategies and Opportunities for Action

·         Health Reform: Making Prevention a Priority

·         Communication Promises, Pitfalls and Potential During an Pandemic Influenza


To access these Webinars and check out other SOPHE continuing education and self-study opportunities, please visit:  Be sure to regularly check Upcoming Events on to learn about additional activities! 




Coming Soon - SOPHE Textbook: Health Promotion Programs

SOPHE's first textbook, Health Promotion Programs, is due for publication in April 2010!  To view the shortcut for the book, click here.


Kudos and thanks to Carl Fertman and Diane Allensworth, co-editors - and to some 40+ SOPHE members who have contributed as authors!


Health Promotion Programs includes a chapter template focused on key organizational health promoting practices: identifying organizational key stakeholders, articulating challenges, assessing needs and assets, building evidence-based health education programs and services, funding and budgeting, evaluation, advocacy, and professional development. This vital resource for faculty, students, and professionals provides the needed guidance and tools for a career in health promotion.




New SOPHE Web site offers Expanded Resources, Features  


SOPHE recently unveiled its newly enhanced Web site, Driven by input from SOPHE members and other Web site visitors, the vibrant, user-friendly site includes an expanded array of resources on health education, health promotion and disease prevention, accessible in an easy-to-navigate design.


From the homepage, visitors can find top-line news about SOPHE publications and meetings, timely legislative and advocacy developments, the latest membership benefits, and SOPHE chapter initiatives. Visitors can easily access eight micro-sites on children’s health, chronic disease, healthy communities, health disparities, injury prevention, emergency preparedness, environmental health, and health education credentialing.


Also featured are selected presentation slides and recordings from recent SOPHE meetings as well as Webinars on health reform, climate change, health disparities, career guidance, and other hot topics – available for continuing education credits. Links to SOPHE’s accounts on LinkedIn, Twitter, Facebook, and Flickr are accessible from the SOPHE homepage.


A special portal for National SOPHE members, “Member Communities” provides convenient access to many of SOPHE’s exclusive membership benefits. By logging in, members can browse the job/internship portal, network with other SOPHE members, and read current and past newsletters. Members also have the opportunity to join 12 newly formed interest groups, called Communities of Practice (CoP), to exchange ideas, questions, and dialogue with others working in similar areas. At the click of a mouse, users can update their member profiles, change their log-in passwords, and renew their SOPHE membership.


To learn more about all that the new SOPHE Web site has to offer, visit and take the virtual tour.