Public Health Education and Health Promotion
Section Newsletter
Spring 2009

Chair's Corner

Hey everyone, hope all is well and everyone is staying cool this summer!  Things with the Section are going well so far, and thanks to all for your tireless efforts.  Congratulations to those of you who have received word that your abstracts were accepted at this year's APHA Annual Meeting in Philadelphia!  During the meeting, please remember to join me in thanking Jeff Hallam and Marilyn Gardner for all of their work as program planning co-chairs this year. 


Speaking of the Annual Meeting, we need your help, and there are so many ways to get involved with the Section and pitch in!  For starters, there is currently a call out for session moderators, so please contact us if you would like to help out.  Also, we are always looking for volunteers to help us with our booth, which is a great way to network and meet lots of new PHEHP'ers.  Continuing with tradition, we have a great slate of scientific sessions sponsored by PHEHP this year, including the awards session and our annual social.


So please start making plans now to join us for the Annual Meeting, and I look forward to seeing everyone in the fall.


Have a great summer!



Health Education and Health Promotion Tools

Caring for a Person with Alzheimer's Disease: Your Easy-to-Use Guide from the National Institute on Aging


Caring for a Person with Alzheimer's Disease, a new guide from the National Institute on Aging, offers information and advice to people who care for family members or others with Alzheimer's disease at home. Written in easy-to-read language, this colorful, 136-page book helps readers learn about and cope with the changes and challenges brought on by the disease. 


The guide helps caregivers provide everyday care for the person with Alzheimer's, take care of themselves, and get help with caregiving. It includes information about clinical trials, a medication chart, glossary, and resources. Developed in consultation with a health literacy and plain language expert, the book includes quotes from caregivers, questions and answers, and action steps the reader can take. It was field tested with the target audience to ensure readability and acceptability, and appeals to both the seasoned reader and people with limited health literacy skills.

To download or order free copies of this publication, visit or call the Alzheimer's Disease Education and Referral (ADEAR) Center at (800) 438-4380.

The National Institute on Aging's ADEAR Center offers information and many other publications for families, caregivers, and professionals on diagnosis, treatment, patient care, caregiver needs, long-term care, education and training, and research related to Alzheimer’s disease. Staff answer requests in English and Spanish and make referrals to appropriate resources. The ADEAR Web site provides free, online publications in English and Spanish; e-mail alert and online Connections newsletter subscriptions; a clinical trials database; library database; and more. Contact the ADEAR Center at (800) 438-4380 or

Across the Country and Around the World: Breast Health Education for Young Women

The Prevent Cancer Foundation’s Breast Health Education for Young Women materials are reaching communities far and wide. The DVD and facilitator’s guide are now in 33 states across the United States and three foreign countries. From urban schools in Minnesota to health fairs in New York to a health center in Bermuda, educators are using the materials to teach breast health behavior to young women in their communities.


The 14-minute educational DVD emphasizes the importance of early detection and prevention by using facts, a breast self-examination demonstration and a first-hand story of a young survivor. The guide includes instructions for a variety of interactive activities to provide skills-based breast health education to groups of young women.

Designed for use in a variety of settings, the video and guide provide the resources for reaching young women with valuable breast health education. “The materials were straightforward and easy to use,” commented a facilitator from Texas. Reaching teens in her school, a school nurse from Louisiana found the video to be “current and informative.”  The materials have helped nurses, health educators and group leaders talk to young women about breast cancer myths and facts, breast self-exams and advocating for one’s health.


To read more about the materials, go to  

New Community Guide Web Site is a Valuable, No-Cost Resource

The Guide to Community Preventive Services redesigned its Web site to meet the needs of those who want to know what works to promote public health and safety in their communities. The new site makes it easy to find the evidence-based recommendations and findings made by the Task Force on Community Preventive Services (Task Force) on more than 210 interventions including those to:


  • Promote health in the workplace.
  • Prevent cancer and increase screening.
  • Increase physical activity.
  • Prevent and control obesity.
  • Prevent and reduce tobacco use.
  • Reduce injuries from motor vehicle crashes.
  • Reduce excessive alcohol use.
  • Prevent and control diabetes.


The Task Force, which oversees the work of the Community Guide, is an independent, nonfederal, volunteer, rotating body of experts who are renowned for their expertise in public health research, practice and policy.  The Task Force makes findings and recommendations based on systematic reviews conducted by review teams that are led or supported by Community Guide scientists, and include government, academic, policy and practice-based partners. 


The Community Guide Web site provides one-stop shopping for use by:


  • Policy-makers
  • Practitioners
  • State and local health departments
  • Boards of health
  • Healthcare systems
  • Schools
  • Worksites
  • Researchers
  • Funding organizations
  • Communities


Information on the Community Guide Web site can be used to help:


  • Develop public policy
  • Plan programs and services
  • Allocate resources
  • Inform research
  • Educate health professionals


Visit to learn about this valuable resource. 

New Healthy Eyes Toolkit — Help Educate Your Community

Did you know that more than 11 million Americans have common vision problems such as nearsightedness, farsightedness, astigmatism, and/or presbyopia? While this number may sound alarming, the good news is that these problems can be detected through a comprehensive dilated eye exam and are easily corrected with the use of prescriptive eyewear such as glasses or contact lenses.

The National Eye Institute of the National Institutes of Health has developed a Healthy Eyes Toolkit, which provides health educators with tools they can use to educate the public about the role of regular eye exams in maintaining good eye health. It includes a variety of resources such as Web links, e-cards, print and radio public service announcements, sample text messages, drop-in articles, fact sheets, and downloadable posters, bookmarks, and stickers that can be used to promote the importance of eye exams. Visit

Join the Ride Like A Friend. Drive Like You Care. Network!

Alana Vivolo, MPH, CHES, Christine Norris, BA, Karen Holm, MHS, BSEd, and Suzanne Hill, BA

The Center for Injury Research and Prevention

The Children’s Hospital of Philadelphia


The Children’s Hospital of Philadelphia and State Farm Insurance Companies® have joined forces to prevent the leading cause of death to teens -- motor vehicle crashes. During National Teen Driver Safety Week 2008, CHOP piloted Ride Like A Friend. Drive Like You Care., a school-based peer-to-peer program driven by recent research that stresses the importance of safe passenger behavior. This program was designed with teen input and pilot tested by teens. Ride Like A Friend. Drive Like You Care. encourages positive driver and passenger behaviors that reduce crash injury risk, including wearing a seat belt, minimizing distractions and respecting the driver.


Join the Ride Like A Friend Network so that you can be the first to learn when updated materials and for the 2010 campaign are available. You can also gain access to support materials and Webinars that will help you plan a successful campaign in your community.  Members of the network can also access pilot materials for use during National Teen Driver Safety Week 2009 (Oct. 19-24).


To Join the Network, please visit

Social Media and Public Health Training Events

The cornerstones of public health -- prevention, promotion and protection -- are being transformed by social media. Social networks, blogs, Twitter, e-communities and more are the latest tools for public health education and communications. Yet, many public health professionals have yet to master these tools, and evaluation frameworks are still evolving. Worldways Social Marketing, founded by health professionals, now offers customized social media training for public health. The organization’s trainers have recently presented at events hosted by DHHS, HRSA, the National AHEC organization and will lead an APHA Learning Institute on social media at the Annual Meeting. Complimentary training events are offered in Colorado and Rhode Island, and custom training events can be organized at just about any venue. Learn more at the Partisan Center for Social Marketing and Social Media at or inquire c/o Mark Marosits at  

Health Education and Health Promotion in Pictures

We are “sprucing up” the PHEHP booth to show people (possibly NEW members) what health education and health promotion looks like and what we do. We need your help! We are seeking photos of what you think health education and health promotion looks like as well as pictures of PHEHP functions and activities. Please include a brief description of the photo(s). We will use selected photos on the updated PHEHP booth at the Annual Meeting in Philadelphia.


By August 1, 2009,

please e-mail photos and descriptions to Heather Brandt at

10 + 1…Catching the Health Communication Wave into the Next Decade

Carin Upstill

PHEHP-Health Communication Work Group

Chair, Communication Subcommittee


The PHEHP Health Communication Working Group (HCWG), has been focusing on exciting health communication initiatives such as serving on the Healthy People 2020 health communication subcommittee, and revising our Web site  ( HCWG is now in its 11th year, and we are looking forward to continuing to expand and improve in the next decade. 


We invite you to learn more about us by joining current and new members who will be attending our annual HCWG social event on Sunday, Nov. 8, 2009, at 7 p.m, at the Philadelphia Convention Center during the 137th APHA Annual Meeting.  10 + 1 Catch the Health Communication Wave, the evening’s theme, will feature guest speakers, and celebrate this year’s accomplishments, while attendees enjoy hors d'oeuvres and refreshments. If you are unfamiliar with HCWG, we are a network of public health communication researchers, practitioners and students. Our members develop professional activities that contribute to the discussion of health communication research and programs at APHA annual meetings. New members are always welcomed. To join our listserv and/or become involved with HCWG, contact our chair, Julia Kish-Doto, PhD, at


Other HCWG activities planned for the APHA Annual Meeting include: our solicited session titled "Communicating with Children for Long-term Emergency Preparedness," a variety of scientific panel discussions and poster sessions, and the ever-popular Annual APHA Film and Media Festival, which is its sixth year. For more information about our events and activities, go to:

APHA 137th Annual Meeting and Exposition



From Nov. 7-11, 2009 thousands of public health professionals will convene in Philadelphia for the APHA 137th Annual Meeting and Exposition. More than 1,000 cutting-edge scientific sessions will be presented by public health researchers, academicians, policy-makers and practitioners on the most current public health issues facing the nation today. To ensure that no public health professional misses this opportunity, this year’s Annual Meeting will be more affordable than ever. Hotel rates have been slashed so that no rates are higher than $195. Eleven of the 15 contracted hotels are offering rates between $149 and $179. Registration and Housing opened June 1. Save up to $115 on registration by registering before August 28. Take advantage of these discounts and join your colleagues in a meeting you won’t want to miss. For more information about the Annual Meeting and the role your Section or SPIG will make to ensure its success, visit!


We’re on Twitter: APHAAnnualMtg

Public Health CareerMart -- Over 1,000 jobs listed!

APHA has created the Public Health CareerMart to be the online career resource center in the field of public health.  Here you’ll find only qualified, industry professionals.


Job seekers, instead of searching through hundreds of sites looking for the perfect jobs in public health, you will find it all at the Public Health CareerMart Career Development Center at


Employers, instead of being inundated with stacks of unrelated, irrelevant resumes, you’re much more likely to find the candidates with the skills and experience you’re looking for — and spend less time doing it!  After all, where better to find the best public health professionals than the association that represents them? 


Public Health CareerMart  is a member of the National Healthcare Career Network.

Alcohol Screening and Brief Intervention Manual

APHA is proud to annouce the release of "Alcohol Screening and Brief Intervention: A Guide for Public Health Practitioners." This manual provides public health professionals with information, skills and tools needed to conduct screening and brief intervention (SBI) to help at-risk drinkers reduce their alcohol use.  Download the manual for free:  

Help Make America the Healthiest Nation in One Generation

Let’s face it – as a nation we’re not nearly as healthy as we should be. Compared to other developed nations, we’re lagging far behind. But it doesn’t have to be this way. With your help, we can make America the healthiest nation in just one generation.


As a central component of this year’s National Public Health Week (NPHW) observance, APHA launched an exciting, new viral video campaign. The Healthiest Nation in One Generation video tells the story of the many ways that public health touches our lives. Nearly 25,000 people have already viewed the video online, and the numbers continue to grow each day. If you haven’t checked out the video, watch it today and be sure to share it with your colleagues, family and friends. And stay informed by visiting – NPHW 2009 is over, but our campaign to make America the healthiest nation in one generation is just beginning…

 We all have to do our part. What will you do?


APHA wants to know your opinion on whether you would use an online version of the Control of Communicable Diseases Manual.  Help us by taking a survey at We appreciate your input.

New Book On Disability Studies


"Disabilty and Public Health," published by APHA, is now available. The publication is an important and overdue contribution to the core curriculum of disability studies in public health education. It is a particularly timely book because, as our nation ages, disability is an increasingly significant interdisciplinary area of study and service domain in public health. Visit the APHA online bookstore at APHA members can also take advantage of a 30 percent member discount whether ordering online or via our toll-free number, (888) 320-2742.

Voices from the Field

SomaliCARES Prenatal Care and Education Program


Priscilla M. Flynn, DrPH

Office of Women’s Health

Mayo Clinic Rochester


Preterm births among Somali refugee women residing in Minnesota are increasing in association with health behaviors reflecting acculturation.  To reverse this trend, a pilot program titled SomaliCARES (Culturally Appropriate and Respectful Education and Support) will begin at Mayo Clinic in July 2009.  Funded by a Minnesota March of Dimes grant, the program is based on the CenteringPregnancy model shown to reduce preterm birth. Evidence supports group prenatal care as a viable method to improve psychosocial dimensions and birth outcomes in general and low-income populations.  The overall aim of the project is to provide a culturally appropriate group prenatal care model for Somali women congruent with the traditional belief that pregnancy is a natural process.


Four cohorts comprised of 8-10 women each will meet six times throughout pregnancy for two-hour sessions.  Each session will include 1) physical assessments, 2) enhanced social support, and 3) education about pregnancy, childbirth, parenting, and topics of interest to Somali women.


The impact of the Somali CARES Program will be measured by adherence to recommended prenatal appointments, lab testing and ultrasound, and psychosocial factors associated with pregnancy outcomes. It is anticipated that women participating in the program will have a higher rate of adherence to prenatal visits, exhibit greater levels of empowerment and social support, and report increased satisfaction with care compared to women receiving the current standard care. Information gathered from an evaluation of the Somali CARES Program will be used for program improvement and for potential expansion of the program to other clinics serving Somalis.

Closing the Door on Alcohol Ads in Boston

Amy Helburn, MPH



Alcohol advertisements on public transit are hard for teens to ignore — on buses, bus shelters, even subway trains. Concerned Boston citizens are lobbying to have their city become the ninth city to ban alcohol ads. The group Massachusetts Banding Together Against Alcohol-Advertising (MBTAA) is persuading state legislators to pass a bill prohibiting alcohol ads on state-owned and state-maintained property.  Leading the charge are Amy Helburn and Stacy Carruth, community health associates at the Greater Boston and MetroWest Center for Community Health, respectively.


This grassroots campaign started with a group of youth, parents, and prevention and recovery community advocates. After using traditional outreach approaches, they wanted to extend their reach. So, when three interns in the Boston University MPH program suggested creating a Facebook group, MBTAA agreed. The MBTAA Facebook group now has almost 80 members who receive updates about MBTAA efforts, post comments on a wall, and encourage peers and others to get involved. It has successfully recruited a city council candidate already active in substance abuse prevention coalitions, who has engaged people in his network. Helburn says MBTAA wants to harness the power of Facebook “for people to cross geographic boundaries when they might have similar interests and commonalities” and increase their level of online advocacy.


To learn more, log onto Facebook and search for “What is Boston Waiting For?” and post your suggestions on the wall.  Or contact Amy Helburn, MPH, at (617) 279-2265 or

First Event of its Kind in Central California: Kern County Obesity Summit

Steve Flores

Special Projects Manager

Public Health County of Kern


Kern County is leading the way for major policy and program development, and adoption and implementation of environmental changes that will positively impact obesity.  A first of its kind event in the California Central Valley, the Kern County Department of Public Health’s first annual “Obesity Summit – A Call to Action” invited the community to join “domains.” The domains represent multidisciplinary target groups that will impact and influence developing environments which support healthy choices and active living. The “Summit” launched Kern County’s “Call to Action” Plan, which united leaders in the following domains:  government, education, health care, childcare, community-and faith-based organizations, media, and business to focus on Kern County’s obesity epidemic.


Modeled after San Diego’s successful “Childhood Obesity Action Plan,” Kern County’s domain members and other community partners will become involved in the planning process, engage those who are currently involved, and catalyze those who want to accomplish more.  The “Call to Action” Plan is an opportunity to bring together diverse entities to enhance communication, collaboration, and resource sharing. 


Attended by several hundred guests, Kern County’s “Obesity Summit” keynote speaker was Gwen Foster, the former Health Czar of the City of Philadelphia.  She challenged Philadelphia to lose 76 tons of weight and presented several techniques that can be applied to Kern’s “Call to Action” plan to improve local environments.

It's But a Brief Window of Opportunity

Lenette Golding, Communication Advisor, CARE USA


Nutrition greatly contributes to the foundation for health and development. Better nutrition for infants and young children means stronger immune systems, less illness and better health. Nonetheless, the window of opportunity for improving nutrition is small -- from before pregnancy through the first two years of life. If missed, the damage to physical growth, brain development, and human capital formation can be severe and largely irreversible.


Born from an earlier initiative that focused on increasing the capacity to improve infant and young child nutrition in emergency situations, the new Window of Opportunity Program at CARE USA will work to protect, promote, and support optimal infant and young child feeding (IYCF) and related maternal nutrition (rMN) practices. The program’s work targets seven countries; Bangladesh, Indonesia, Kenya, Peru, Nicaragua, Niger and Sierra Leone.


The interventions for this program will focus on strengthening health systems and encouraging policy action for optimal IYCF and rMN as well as empowering communities and individuals to make optimal choices regarding nutrition for women during pregnancy and lactation, exclusive breastfeeding, and adequate and appropriate complementary feeding.


A staggered design of implementation over five years will allow the Window team to provide capacity building and technical assistance to facilitate program design, support, and monitoring of results that build on lessons learned. Experiences and materials will be shared with the larger community of practice and integrated into other CARE program areas.

Health Education and Health Promotion News



Kristi Maryman


It's official - the next national Break Free Alliance conference will

take place April 27-28, 2010 in New Orleans. 


The Break Free Alliance and the National African American Tobacco Education Network, both programs of the Health Education Council, are hosting this conference as a follow-up to our first successful 2008 conference in Detroit.  The conference focuses its efforts on reducing the burden of tobacco use in low socioeconomic status and ethnic minority populations. 


Participants attending the conference in 2008 had the following feedback:


“Excellent conference!  Pertinent information, good networking opportunities, able to use presentations/topics in daily work environment….”


“The most valuable parts of the conference went beyond and above CDC’s best practices…”


“I returned from this conference inspired to pursue funding to expand our tobacco project and take it to the next level….”


Our conference tracks for 2010 have been developed and will focus on a new era in tobacco control:


Track A –Integrating Tobacco Control and Chronic Disease Prevention

Track B – Increasing Access to Prevention, Education and Cessation

Track C – Yes We Can! – Influencing Policy, Legislation and Health Care Reform


Visit our Web site often for updates -


For more information on the 2008 conference please visit this link -


To contact a Break Free Alliance staff member regarding the conference, please e-mail Kristi Maryman or call the Health Education Council at (916) 556-3344.

Healthy Vision Community Awards Applications Available Soon

Eye health education and promotion programs are happening in communities across the country. The National Eye Institute recognizes the importance of strengthening the capacity of community-based organizations to expand existing eye health education programs and start new ones.


The Healthy Vision Community Awards Program provides up to $10,000 in seed money to nonprofit organizations to support grassroots eye health education efforts. The National Eye Institute encourages you to help make vision a health priority in your community by applying for a 2010 award or encouraging others to apply. Nonprofit organizations including, but not limited to, community-based organizations and groups, minority-based organizations, schools, faith-based organizations, civic and fraternal groups, and local health departments and agencies may apply. Universities and university affiliations, such as medical centers, are precluded from receiving an award directly, but are welcome to collaborate with local organizations.  


Proposed projects must support the vision objectives in Healthy Vision 2010, which aim to improve the eye health of the Nation through prevention, early detection, treatment, and vision rehabilitation. Projects must focus on eye health education and promotion, be innovative, and have the potential for sustainability once funding ends.


The 2010 funding cycle is soon approaching. Mark your calendar with these important dates:

·         June 29, 2009 — Applications become available.

·         August 31, 2009 — Postmark due date for receipt of application.

·         March 2010 — Awardees are notified.


To learn more about the HVCA Program and how funds can be used, visit

Grand Rounds in Cultural Competency and Workshop on Implementing Standards of Culturally and Linguistically Appropriate Services


The Akron Office of Minority Health, with support from the Ohio Commission on Minority Health, Akron Children’s Hospital, Summa Health System and the Akron Minority Health Roundtable, will hold its inaugural Grand Rounds in Cultural Competency on June 2 and Workshop on Implementing Standards of Culturally and Linguistically Appropriate Services (CLAS) on June 30.


The Grand Rounds will feature keynote Dr. Josepha Campinha-Bacote, an international expert on cultural competency in health care. In 2000, Dr. Campinha-Bacote served on the National Advisory Committee to the U.S. Department of Health and Human Services Office of Minority Health to develop standards for CLAS in health care. She currently serves as a consultant to the National Center For Cultural Competence and on several Health Resources and Services Administration grants focusing on cultural competence in the health professions. Dr. Campinha-Bacote is president and founder of Transcultual C.A.R.E. Associates.


Guadalupe Pacheco will facilitate the Workshop on Implementing CLAS Standards in health care. Pacheco serves as public health advisor and special assistant to the Deputy Assistant Secretary for Minority Health, U.S. Department of Health and Human Services. Mr. Pacheco also serves as a Technical Advisory member to The Joint Commission on Accreditation of Healthcare Organizations’ Hospitals Language, and Culture Study; an Expert Panelist on CLAS/Health Disparities for the National Committee for Quality Assurance; and a Senior Advisor to the Robert Wood Johnson Foundation’s Speaking Together: National Language Services Network Initiative.


Continuing Medical Education credits are available for physicians, and Continuing Education Units are available for social workers. Please contact Sloan Sanford at (330) 375-2988, extension 4332, or to register.