Public Health Education and Health Promotion
Section Newsletter
Fall 2011

PHEHP Newsletter



Co-Editor: Alminda D'Agostino

Co-Editor: Judy Bolstad

Health Education and Health Promotion Tools

HCWG Guidance Document to Navigate Healthy People 2020 Website

Carin Upstill,

Co-Chair, HCWG Communication Subcommittee



The Health Communication Working Group of the PHEHP Section, has developed a guidance document to assist public health professionals in becoming acquainted with Healthy People 2020. Like its predecessors, Healthy People 2020,, default presents us with comprehensive evidence-based objectives and goals targeted to improve the health behaviors of a nation. As a web-based product, it is now an interactive tool with reference capabilities tailored to individual web search needs. This decade’s Healthy People promises to be a favorite tab in your search



The Healthy People 2020 Framework is driven by four Overarching Goals throughout the website: general health status, disparities and inequity, social determinants of health, and health-related quality of life and well-being. It includes access to multiple health data sets, IT GIS mapping data sets and health Web 2.0 and mobile applications.


The new web-based tool was not designed solely for scholars and practitioners, and it’s expected that public health members will disseminate healthy people 2020 to government agencies, community-based organizations and health industry leaders at all levels.


Health Communication Challenge:

Healthy People 2020 emphasizes the importance of Health Communication and Health Information as being “an integral part of the implementation and success. To that end, the Health Communication Working Group is exploring options and opportunities through its APHA offices to see what ways it can add its voice to this national conversation.


Please see the pdf of the Healthy People 2020 Website Tool.


2011 PHEHP Public Health Education Materials Contest Award Winners

We are pleased to announce the winners of the 2011 PHEHP Public Health Education Materials Contest. These winners were selected from a competitive pool of health education

materials by a panel of expert health education and promotion professionals. The winners will present their award winning materials during the 139th APHA Annual Meeting:


Printed Category

Material: “Prevention is always good: Liver cancer prevention guide for Vietnamese”

Submitted by: Hee-Soon Juon, PhD, Department of Health, Behaviors and Society, Johns

Hopkins Bloomberg School of Public Health


Electronic Category

Material: “Jo Jo: Your Colon and You”

Submitted by: Andrea J. Dwyer, Colorado School of Public Health and University of

Colorado Cancer Center


Other Category

Material: “Valley Preferred BeneFIT Toolkit”

Submitted by: Carol Noel Michaels, MPH, CHES, Valley Preferred

8th Annual APHA Film Festival will be featuring filmmakers from Health Communication Working Group

Carin Upstill

PHEHP-Health Communication Work Group

Communication Committee


A record number of films have been chosen to be shown at the 8th Annual APHA Film Festival, being held at this year’s APHA Annual Meeting in Washington, D.C. Gary Black, Film Festival founder and co-organizer, says that “the nation’s first and only public health film festival has chosen 59 films and media productions, and will showcase a couple of HCWG filmmakers this year.” Tammy Pilisuk, MPH, Immunization Branch, CA Department of Public Health, Richmond, Calif., will present clips from two documentaries, VAX and One Shot Heroes. Linda Bergonzi King, MPH, Center for Emergency Preparedness and Disaster Response, Yale New Haven Health System, will show videos from a FEMA course, Evacuating the Medically Dependent. And Gary Black of Mecklenburg County Health Department, Charlotte, N.C., will screen a DVD Know the Signs, about how first responders can spot the signs and symptoms of abuse, neglect and exploitation.


Organized by the PHEHP Section’s Health Communication Working Group and the International Health Section, the annual film festival attracts film entries from health departments, foundations and community-based organizations across the country, to share best practices and get effective media tools into the hands of people who may use them in their interventions.


HCWG goes Mobile! Showcasing Solicited Session on Social and Mobile Media to Improve Health

Carin Upstill

PHEHP-Health Communication Work Group

Co-Chair, Communication Committee


The Health Communication Working Group, or HCWG, will host a solicited session at this year’s APHA Annual Meeting in Washington, D.C., entitled, Social and Mobile Media to Improve Community and Individual Health. About 40-70 percent of Americans actively participate in social media, which gives people the ability to share health information through blogs, networking sites and online communities. Health communication researchers and practitioners have been working on cutting-edge and innovative applications of social and mobile media to improve health and wellness among media users.


The solicited session was organized by Jennifer Manganello, PhD, MPH, assistant professor, School of Public Health, University at Albany N.Y., and features five panelists who will present their projects on Monday, Oct. 31, 2011: 8:30 a.m. Topics include ‘Using Mobile Phones for Health Promotion,’ ‘Games that Build Person Wellness Communities,’ ‘Making Prevention Messages Real,’ ‘Using Social Media to Reach Women about Heart Truth’ and ‘Lessons from CDC Social Media.’ To read more about this session go to:


With more than 375 members, HCWG is part of the PHEHP Section, is APHA’s leading authority on how communication influences health behavior, and is a leading advocate for using communication and health marketing approaches to improve public health. HCWG has contributed to the discussion on health communication research and programs for the past 14 APHA meetings. To learn more about HCWG and subscribe to the monthly eNewsletter go to:

Leveraging Media through Communities Putting Prevention to Work - APHA Joint Section: HCWG and Food & Nutrition Section

Carin Upstill

PHEHP-Health Communication Work Group

Co-Chair, Communication Committee

A joint scientific session of the Health Communication Working Group and the Food and Nutrition Section will address obesity prevention through multimedia strategies at the APHA Annual Meeting in Washington, D.C. The session, entitled Community Campaigns to Fight Obesity: Leveraging Media through Communities Putting Prevention to Work, will be moderated by Suzanne Gates, CDC/CPPW Media/Communication Team leader.

Media is a critical community strategy to prevent and reduce obesity. Five panelists chosen from the 50 CPPW communities will show how integrating media strategies into community nutrition and physical activity interventions makes healthy living easier. The presentations will cover modeling tobacco media best practices to reduce sugary drink consumption, creating a social media plan that promotes a local menu labeling initiative, and implementing a low-cost online media campaign to promote healthy food choices and environments. The session will be held on Tuesday, Nov. 1, 2011, at 2:30 p.m.

To learn more go to:

APHA encourages collaborative sessions and membership within the 27 sections. To learn more about the Food and Nutrition Section, please visit:

HCWG is part of the Public Health Education Heath Promotion Section, and is APHA’s leading authority on communication and media processes that influence health behavior. To learn more about the HCWG and subscribe to the monthly eNewsletter go to:

Voices from the Field

Medical students as health promotion facilitators for adolescents

Helena Chapman, MD, MPH

APHA #9809407

Iberoamerican University School of Medicine


For the fifth annual health campaign, 13 medical student facilitators from the Iberoamerican University School of Medicine taught health themes to 45 adolescents, ages 13 to 17. Students organized the “My health is my priority” campaign and conducted formal interactive presentations regarding cholera disease transmission, skin cancer prevention and techniques to resolve conflict among adolescents.


This health educational campaign is modeled after the words of Winston Churchill: “If you have knowledge (facilitators), let others (adolescents) light their candle with it." Facilitators' sessions focused on the following topics:


(1) With the current cholera epidemic in Haiti and the Dominican Republic, facilitators discussed prevention, disease transmission and supportive rehydration treatment.


(2) Due to the tropical weather in the Dominican Republic, facilitators emphasized the importance of using protective clothing and sunscreen to reduce exposure to harmful ultraviolet rays.


(3) Since high school can be a stressful social time, facilitators discussed specific scenarios and the best response to manage peer conflict.


(4) Adolescents were then divided into small, same-gender groups to tailor discussions on specific public health themes.


This annual health education program demonstrates the key role of medical student facilitators to lead these dynamic sessions that offer critical health information to the adolescents. This program enhances behavior change in youth, who then educate their families in health behaviors as a result of this program.


Minority Training Program in Cancer Control Research

Rena J. Pasick, DrPH, UCSF

Marjorie Kagawa-Singer, PhD, UCLA


Cancer disparities are projected to increase. Based on the premise that diversity among researchers is inadequate in light of this need, the Minority Training Program in Cancer Control Research was funded by the National Cancer Institute (1998-2012) to encourage under-represented master’s level students and professionals in the social, behavioral, and public health sciences to go on to the doctorate and to pursue careers in cancer disparities research. Three program components include a five-day summer institute to showcase the need for diverse researchers and opportunities to impact health disparities, paid summer internships, and need-based financial support to offset costs associated with the doctoral program application process. The program is offered at both the University of California, San Francisco and UCLA.


Among 462 participants to date, 29 percent (136) have enrolled in doctoral programs, and of these, 42 have graduated with their PhD. The race/ethnicity of doctoral students/graduates is 35 percent African American, 3 percent American Indian, 34 percent Asian/Pacific Islander, 13 percent Latino, and 15 percent other/mixed. Overall, 88 percent of doctoral students and graduates report involvement in research related to cancer; 70 percent rated the influence of the program on their decision to go on to the doctorate as very strong (8 or more on a scale of 1-10).


The Minority Training Program in Cancer Control Research model is successful because it targets under-represented minorities who are capable of doctoral studies but have not yet chosen that path. Wherever there is diversity at the master’s level, the potential exists to motivate under-represented students on to the doctorate.

T2X.Me: Using Social Media to Connect Health “Care” Literacy and Teens

Elaine Quiter, RD, MS

Project Manager, Adolescent Health Literacy Program

UCLA School of Public Health


Although 93 percent of adolescents in California are insured, few have experience navigating the health care system, particularly those from disadvantaged backgrounds. Our project, Adolescent Health Literacy: Improving Use of Preventive Health Services, was funded by an NIH/NICHD Grant (#5R01HD059756-02, Glik/Prelip PIs). It explores the effects of various social media tactics on adolescents’ engagement in the health care system. is an online social network designed as a safe place for teens to connect and learn about health issues. increases accessibility and availability of health information to California Medi-Cal and Healthy Families teens through the media that they use and pay attention to every day social networks, text messaging, email, and videos. The website’s goal is to increase the health care literacy of low-income teens in California, helping them learn how to access health care services and insurance effectively and appropriately. With expert chats, contests, a transmedia story series (see “Club” at, pediatrician-approved teen health content and other content created by teens for teens,

increases adolescents’ engagement with their own health care. was created by the UCLA School of Public Health, Health Net, Inc., EPG Technologies and Weinreich Communications. Improvement measures link use of with responses to pre- and post-intervention questionnaires and actual health care utilization data to determine whether insurance benefits were used appropriately.


Monday May Boost Impact of Health Promotion Programs

Morgan Johnson

Project Director

The Monday Campaigns


Weekly prompts have demonstrated success in influencing health behaviors, and preliminary evidence suggests Monday may be the most effective day for health promotion messages. A nationwide survey conducted by FGI Research, Inc. showed Monday was the most popular day for starting new health behaviors. The investigation also revealed a majority of participants felt a Monday start helped them follow-through on healthy intentions throughout the week.


One Monday-based program, Meatless Monday, is helping people reduce saturated fat and cholesterol intake by encouraging them not to eat meat one day a week. Meatless Monday promotions are spreading rapidly across the United States and around the world, and the increasing popularity of these campaigns supports the idea that Monday messaging may benefit health programs. In fact, the FGI survey indicated not only that over 50 percent of the U.S. population is aware of the campaign, but that people aware of Meatless Monday were four times as likely as those unaware to have cut back on meat.


Monday trends have been observed in health information-seeking behaviors on the Internet: A survey of Google queries for health-related terms revealed interest in health topics surges on Mondays. Public health practitioners should take advantage of these Monday attentions to increase participation in their programs. Researchers

are also encouraged to incorporate day-of-the-week in their analyses to determine the scope of this “Monday Effect.”


Interested in learning more about the Monday phenomenon? Please contact us at the address above and/or visit the Monday Campaigns booth at the 2011 APHA Annual Meeting.

Public Health Certificate in Performance Improvement

William Riley, PhD

Associate Dean

School of Public Health

University of Minnesota


The University of Minnesota School of Public Health will offer a graduate-level Public Health Certificate in Performance Improvement beginning in the fall of 2011. This two-year online program will prepare students to understand and apply Quality Improvement methods in their respective public health organizations.


With an urgent need for many public health organizations to gain QI accreditation, the program focuses on training and developing public health professionals for the

implementation of Quality Improvement methods in order to create more resourceful and effective public health systems. Dr. William Riley, associate dean in the School of Public Health and one of the most respected figures in the field of Public Health Quality Improvement, is the director and faculty member for this new certificate program.


The Public Health Certificate in Quality Improvement accommodates busy schedules, while offering a challenging and rewarding educational experience. Students will learn how to evaluate a process, determine if it needs improvement and develop and apply appropriate quality improvement methods in their work settings. The program features:


· Online format allows for optimal convenience

· Highly interactive learning environment

· Collaboration with other public health professionals

· Nationally recognized faculty

· Capstone course leading a quality improvement project within your public health organization


Benefits to your organization will be realized through staff capacity building in Quality Improvement resulting in skilled and proficient leaders who can develop and implement QI projects throughout various units in the health department.


For more program information, please go to  or contact Katy Korchik, Program Coordinator, at or at (612) 626-3740.

PEVES A stimulating education program in the workplace

Bethania Blanco, MD, MSc, Nutrition, Health and Nutrition Consultant

Maria Toba, Health Promotion Consultant

Astolfo Romero, Chief of Integrated Safety, Plumrose Latinoamericana C.A.

Gerardo Lobo, MD, MSc Occupational Medicine, Chief of Health Services, Plumrose Latinoamericana C.A.


PEVES stands for Program of Healthy Lifestyle and Healthy Environments, in Spanish, for Plumrose Latinoamericana CA, a Danish food company in Venezuela. The Venezuelan law for the wellness of workers requires patrons to provide a program of healthy lifestyle for workers, but in this case, the food company and the national institute for prevention in health and safety in the workplace agreed to make Plumrose, an example of good practices in workers' wellness programs.


A consultant group was hired and proposed a program with the following activities and a central value: self-care.


1. The editing of the wellness policy. Self-care, prevention, health education and participation were the values in the policy, inspired by the Ottawa letter of Health Promotion, 1986.


2. The editing of the Decalogue of the healthy worker. Fifty healthy behaviors of all areas were edited by the consultant group taking in account the results of two workshops on health promotion, health risk factors and health protection factors. The members of the Health and Safety Committee downsized it to 20 behaviors, and an election procedure took place with all the workers to select the 10 most voted health behaviors.


3. Baseline health data of height, weight, blood pressure and smoking habits of the workers.


4. Creation of Health Points. Baseline data gave a very high overweight and obese percentage (81 percent) so, since self-care is the core of the program, health points with a scale, a height/weight ratio card and a box for educational material were created and placed in strategic places for weight control of workers themselves.


5. The health card. Traditional medicine places people´s health records in the doctor´s office; this program places a small health record card in hands of the workers, with limited health data so workers can keep track of their health, at least follow-up their weight in the Health Points.


6. Education program in healthy lifestyle. The main topics were nutrition, weight control, benefits of exercise, tobacco control and stress management. First the health and safety delegates were trained and they started an educational program for the workers.


7. The healthy environments were: the government certified tobacco free workplace and the healthy cafeteria. The gym is to be in the second part of the program.

Educate People with Diabetes In Your Community About Diabetic Eye Disease

Neyal J. Ammary-Risch, MPH, MCHES

Director, National Eye Health Education Program


Diabetic eye disease is a complication of diabetes that can cause vision loss or blindness. There are often no symptoms in its early stages, so it’s very important for people with diabetes to have a dilated eye exam at least once a year to detect eye disease early

when it’s treatable and before vision loss occurs. Join the National Eye Health Education Program, or NEHEP, during American Diabetes Month in November and beyond to help raise awareness about diabetic eye disease. Share information with your community, family,

friends and colleagues. NEHEP has a variety of materials in English and Spanish available to help you:


Medicare Benefit Card. Distribute this card at health fairs, clinics and other community locations to let people know Medicare will cover a dilated eye exam for people with diabetes.


Diabetic Eye Disease Education Website. Link to this website which provides information about early detection, treatment, and follow-up care for diabetic eye disease, as well as organizations that provide financial assistance for eye care.


¡Ojo con su visión! (Watch Out for Your Vision!)—Photonovella. Distribute this booklet at locations in the community that provide programs for Hispanics/Latinos with diabetes, such

as clinics, libraries or houses of worship.


Print and Radio Public Service Announcements (PSAs). Use ready-made scripts to record PSAs to play on your hold line or distribute to local radio stations. Download print PSAs, available in a variety of sizes, and ask the editor of your local newspaper to run them.


Find additional materials and ideas at:


Empowering and Educating the Communities

Mohamed Hassan

Director and co-founder of Barwaaqo Learning Center

Labtory Technician at American Red Cross in Central Ohio

Master of health science and public health, Trident

International University, Cypress CA

BS of medical Science, Ohio State University Columbus Ohio


It is very vital to empower and educate all the different community members in order to reduce or eliminate all the public health problems. Today, there are lot health problems that are enormously spreading through the communities. These health problems can be

reduced by educating and empowering every citizen and this can be utilized by using the different community health centers that exist today. Public Health agencies are not the only those who can eliminate or face the challenges of sporadic health disparities among

the different populations in the nation. It is true, that there are new health problems that challenge all the public health agencies, but it is fact that these health problems can be defeated only with the coalition of all the different community centers. There are a lot of non-profit community centers that are ready to work with public health agencies. Many of these community centers are ready to offer free workshops which are to empower and educate the overall community members. The impact of these will be that many of the community members will have experience behavior change, and many health problems

will be reduced or eliminated because of the initiative of empowering and educating the community members.

(Mohamed Hassan, 2011)

Health Education and Health Promotion News

Health Education Council & Break Free Alliance’s Third National Tobacco Control C onference


The Health Education Council & Break Free Alliance’s third national tobacco control conference will be held April 17-18, 2012, in New Orleans and will focus on reducing the burden of tobacco use in low socioeconomic status and ethnic/minority populations. You won't find another conference focusing exclusively on innovative practice-based models to address tobacco and chronic disease-related health disparities among low socioeconomic status and other disparate communities. This conference offers a forum to network with colleagues doing similar work in tobacco control as well as community partners who may just be starting to learn about addressing tobacco in the populations they serve.


This year’s title and theme is: Promising Practices to Eliminate Tobacco Related Disparities: the Power of Communities. Visit our conference website for more information!


Contact information for this article or anything related to the conference:


Kristi Maryman, BS, MPH (C)

Break Free Alliance Program Coordinator

(916) 556-3344, x119


SOPHE's 62nd Annual Meeting

We are pleased to announce that the U.S. Department of Health and Human Services Secretary Kathleen Sebelius will present the HHS 2011 Healthy Living Innovation Awards at SOPHE's 62nd Annual Meeting, Oct. 28, 2011. The 2011 Healthy Living Innovation Awards highlight effective, community-based efforts that employ innovative approaches to promote healthy weight, physical activity and nutrition.

This year's SOPHE Annual Meeting is focused on Health Education's powerful role in changing systems for improved health outcomes. There's never been a more opportune meeting for health education and health promotion specialists. You won't want to miss the Secretary's inspiring remarks on the National Prevention Strategy and garner insights to help your programs from the eight premier award recipients.

Some of the leading reasons to attend the SOPHE Annual Meeting

  1. Get continuing education credits - Earn up to 20 CHES/MCHES credits at no extra costs while gaining current health education and promotion knowledge.
  2. Network with more than 500 public health professionals- Connect with more than 500 health education specialists that share your concerns, can advance your knowledge, and bolster your career through key contacts.
  3. Advance your career - Visit the Career Resources Center for career tools and resources, internships, and job opportunities.
  4. Improve your programs with best practices and advice from health education and promotion experts - Attend plenary events and sessions with today's leaders and experts in health education and promotion as they address the most compelling issues in the profession.

Visit the nation's capital, Washington, D.C., for an inspiring time with your fellow health education friends and colleagues.  See the monuments and historic sites, celebrate with SOPHE award recipients at Mount Vernon and enjoy the restaurants and shopping in beautiful Crystal City, Northern Virginia.