Public Health Education and Health Promotion
Section Newsletter
Fall 2005

Chair's Corner

As I write this, my students are thinking of ways they can help the 400 plus survivors of Katrina who are living here in our convention center in El Paso. How frightening it must be to be stranded (these folks don’t have money to travel, and some have no place to go anyway) in a place so far from home. I hope that all the hurricane survivors will soon be reunited with family and friends, and find homes. In the meantime, we can help by making donations to one of the many groups providing relief. Please take the time to go to <www.APHA.org> to find a list of charitable organizations.

We have just learned that our meeting will be postponed until the Dec. 10-14, and that it will be held in Philadelphia. I hope you will all still be able to attend. Our Program Committee and Social Committee will be busy trying to regroup and organize the events. We will keep you posted on what is going on. We will send the survey we developed to assess our talents and skills as a section sometime before the meeting. Please keep an eye out for it, and send it back as soon as you can.

In closing, I want to tell you how much I have enjoyed working with the great leadership of the Section. We have a group of talented, caring, dedicated professionals, and we should be proud of all that the Section does. Although I was a bit nervous about chairing the Section at first, there was no need. The other officers and committee chairs are so good at what they do; it really turned out to be a pleasure. Thank you so much for the opportunity to serve. I look forward to seeing you all in Philadelphia.

PHEHP 2005 Awards Winners

The Public Health Education & Health Promotion Section presents the 2005 Section award winners. The winners will be recognized at the PHEHP Awards Luncheon during the APHA 133rd Annual Meeting. This luncheon is our annual opportunity to recognize those leaders in the field who have excelled and provide examples to others through their work. Please join us in honoring them at the luncheon in November. You may purchase luncheon tickets when you register for the APHA Annual Meeting.

The 2005 PHEHP Award Winners are:

Distinguished Career Award: For outstanding contribution to the practice and profession of health education, health promotion, and/or health communication. The awardee must have earned a terminal degree 10 years or more prior to receiving the award.

Guy Parcel, PhD
Dean
M. David Low Chair in Public Health
John P. McGovern Professor in Health Promotion
The University of Texas Health Science Center at Houston

Early Career Award: For outstanding contribution to the practice and profession of health education health promotion, and/or health communication. The awardee must have earned a terminal degree less than 10 years prior to receiving the award.

Michelle C. Kegler, DrPH
Associate Professor
Department of Behavioral Sciences and Health Education, Rollins School of Public Health

Stuart L. Usdan, PhD, CHES
Associate Professor
Department of Health Science
University of Alabama

Mohan Singh Award: For the use of humor to promote better health education, health promotion, and/or health communication practice.

M. Jane Lewis, DrPH
Assistant Professor
Health Education and Behavioral Science
University of Medicine & Dentistry of New Jersey
School of Public Health

Judith R. Miller Award: Given by the section Chairperson for outstanding service to the PHEHP section and APHA.

Regina Galer-Unti, PhD, CHES
Assistant Professor of Health
Purdue University, Health and Kinesiology Department

2005 APHA Annual Meeting: Call for Session Moderators

Currently, we are working to "transfer" the PHEHP sessions basically intact into the new location and dates. We know some speakers will have to change their plans, and authors have until Sept. 30 to withdraw from the program, if that's what they need to do. Meanwhile, if you are interested in helping out PHEHP at this year's APHA Annual Meeting in Philadelphia as a Session Moderator, please let us know. For more information, please contact our program planners.

Program Planner Contact Information:

Johanna M. Hinman, MPH, CHES
Rollins School of Public Health, Emory Prevention Research Center
Emory University
jhinman@sph.emory.edu

Susan Radius, PhD, CHES
Department of Health Science
Towson University
sradius@towson.edu

Global Trade and Public Health: An Update for Public Health Educators

Many public health educators are concerned when groups or institutions subvert the common welfare of society for their own self-interest. As the institutions that engage in and regulate global trade have increased in power and influence, some public health educators are convinced that those institutions do not hold the health and freedom of the public as valuable as commercial interest. This article provides an introduction to health-related trade issues and an update on activities of APHA regarding those issues. As a means of fostering individual and population health, public health educators historically have advocated, informed and organized individuals and communities to engage in activities that will influence policy and systems to support the goals of health and social justice. The purpose of this article is to encourage members of the Public Health Education and Health Promotion Section to utilize resources that will enable them to become more effective advocates for public health in global trade matters.

Global trade agreements and trade itself are relevant to the practice of public health because the issues fall within the scope of public health ethics. The Values and Beliefs Underlying the Code of Ethical Practice of Public Health and the Principles explicitly identify public health’s primary role as preventive by addressing underlying fundamental social structures rather than proximal causes of disease (1). Organizations that establish and carry out trade policies and the process and results of those policies qualify as distal social structures that can cause disease. Trade agreements that do not place the value of health on at least an equal footing with trade considerations and that do not provide for participation by democratic institutions are contrary to the portion of the public health education code of ethics that states that “health educators must … give priority to those [issues] that promote wellness and quality of living through principles of self-determination and freedom of choice for the individual (2).” The mission statement of the PHEHP section of APHA emphasizes those principles (<http://www.jhsph.edu/hao/phehp/mission.htm>).

One of the most recent major events in trade policy was the passage by the U.S. Congress of the Dominican Republic-Central America-United States Free Trade Agreement Implementation Act (CAFTA). Shortly before Congress recessed for August, both the House and Senate passed CAFTA. In the House the vote was 217 to 215 in favor, and in the Senate, 55 to 45. Because of the voting rules on trade bills Congress may only vote “yes” or “no” on trade agreements; they cannot make amendments to the acts (which are developed by the Administration’s Office of the United States Trade Representative (USTR)). In order to gain the votes for passage of CAFTA, the administration had to make a number of promises to congressional representatives that some of their concerns would be addressed outside the agreement. Historical review has shown that most such promises have not been kept by the administrations of either political party. The fact that this vote was closer than for any previous trade agreement was in part due to the work of public health advocates who actively expressed their concerns about several aspects of CAFTA that affect the health of the public.

As global trade has increased, many public health professionals have been concerned about the nature and effects of trade agreements both in the United States and abroad. Examples of issues of concern about trade agreements include: 1) they may have precedent over federal, state or local government laws; 2) they promote privatization of health and human services and the control of natural resources; 3) they don’t allow participation in the trade process by organizations other than business; 4) the decision processes are not transparent but secretive; and 5) they don’t specifically protect the environment, worker’s rights or conditions, maintain standards for licensing of health professionals and they restrict access to medicines. Shaffer and colleagues described the history of global trade agreements and related public health issues in the January 2005 issue of the American Journal of Public Health (3).

A major concern to public health professionals about trade agreement negotiation by the Office of the USTR is that pharmaceutical, tobacco, health insurance, alcohol and processed food companies are all represented on the USTR Advisory Committees, but there are NO representatives from public health or health care organizations to represent the interest of community health (except for a nursing representative on the labor advisory committee). These advisory committees are instrumental in shaping trade policy and proposals. The Federal Advisory Committee Act requires that each advisory committee be fairly balanced in terms of points of view represented and in committee functions. However, in 2002 the U.S. Government Accountability Office found that that was not the case in the trade process and that public health specifically was not represented. In May 2005 APHA joined eight other national organizations in a letter to the USTR and the secretary of the Department of Commerce delineating requests for the appointment of public health and health care representation to at least six specific Industry Technical Advisory Committees.

Recognizing the role of public health professionals in the trade process, in November 2004 the APHA formed a Working Group on Trade and Health (WGTH). The group includes representatives from the International Health, Medical Care, Occupational Health and Safety, Environment, ATOD and Public Health Education & Health Promotion sections and from five state affiliate organizations (Florida, Washington, Northern California, Southern California and New Hampshire). The WGTH meets via teleconference once per month and is chaired by Garrett Brown. The WGTH has worked with the International Health and Occupational Health and Safety sections to each sponsor a scientific session on trade and health at the upcoming APHA Annual Meeting in Philadelphia. In addition, the Association accepted the WGTH’s request that a special session on trade and health be held at the conference.

APHA has adopted several policies that directly address trade and health (APHA Policies 1994-04, 2001-9 and 2001-21) (4). Key principles and recommendations from those policies include the following:

Principles

  • Trade agreements should advance population health, which is a critical element of sustainable economic development, and should promote democracy, equity and well-being.

  • Essential health-related services such as health care, education, water supply and sanitation, social services and corrections should be exempted from trade policies that promote privatization, fragmentation and inequitable access to those services.

  • Policies on the training, licensing and migration of health care workers and professionals should advance access to high quality health care services and respect workers’ human rights.

  • International labor rights and safe working conditions are integral to population health. Trade agreements should enforce internationally recognized labor standards that provide workers with strong bargaining power across borders, and prohibit child labor.

  • Trade agreements should protect and facilitate access to affordable medicines.

  • Governments must retain their right to protect and advance the public’s health, including through regulations and through processes to procure goods and services.

  • Public health concerns shall be paramount during international trade disputes.



Recommended Actions

  • Include participation by civil society during the trade agreement negotiation process, including representatives for the interests of public health, the environment, labor, and communities, and develop mechanisms for ongoing participation in decision making.

  • Collect data and conduct periodic public health studies on the impact of trade on (1) population health status, (2) the environment, (3) working conditions, (4) communities, and (5) public health infrastructure, and consider the results of these studies in trade agreement negotiations.

  • Develop and advocate for policies, including funding for programs that advance access to health-related services and medicines, improve population health, and promote sustainable economic development.

  • Allocate resources to improve the existing public health infrastructure and provide professional education, training and technical assistance.

  • Rescind or modify current trade agreements to the extent that they present a threat to the lives and health of affected populations.


The influence to date of public health professionals on trade policy-makers shows that public health can make a difference on trade-related health issues. There are many ways you can learn more and become involved. To learn more about trade and health issues plan to attend the sessions in Philadelphia listed above (<http://www.apha.org/meetings/sessions.htm>). APHA also participates in the World Federation of Public Health Associations. The Web site for the WFPHA is: http://www.apha.org/wfpha/global health.htm.

Members of APHA can keep abreast of legislative issues on the APHA legislative Web site <http://www.apha.org/legislative/>, join the APHA legislative advocacy network, <http://www.apha.org/legislative/eform.cfm>, or learn advocacy strategies. <http://www.apha.org/news/Media_Advocacy_Manual.pdf>. The APHA Web site also makes it easy to send e-mail letters to U.S. Representatives or Senators (<http://www.capwiz.com/apha/home/>). On the Library of Congress Web site, <http://thomas.loc.gov/>, you can check on the status of bills before the U.S. Congress and see how your state Representatives or Senators voted. You can also become involved in health-related trade issues in your home state such as supporting bills like those before the California and Maryland state legislatures that would prevent the governor from unilaterally agreeing to trade policies without the involvement of the legislature.

You can also learn more about trade and health issues from APHA-member operated organizations such as the Center for Policy Analysis on Trade and Health (<http://www.cpath.org/>). If a nongovernmental organization with which you are affiliated registered for the World Trade Organization’s Sixth Ministerial Conference in Hong Kong Dec. 13-18, 2005, you could attend some of those meetings (<https://meetings.wto.org/NGO/Resources/Documents/INF6_E.doc>).

The amount of global trade, travel and communication has increased. The influence and power of multinational corporations in trade and health-related issues continues to grow. Nongovernmental, undemocratic organizations enforce international trade regulations. These influences on the public’s health make it imperative that public health become more active in collaborative activities with other professional organizations and citizens in advocacy, education, and research to ensure that the health of the public is protected and promoted in the course of global trade. As public health educators to do so is our mission and ethic.

References

  • Public Health Leadership Society (2002). Principles of the Ethical Practice of Public Health. Available at <http://www.apha.org/codeofethics/ethicsbrochure.pdf>

  • Code of Ethics for the Health Education Profession. (2002). Health Education & Behavior, 29 (1), 11.

  • Shaffer ER, Waitzkin H, Brenner J, Jasso-Aguilar R. Global trade and public health. (2005). Am J Public Health, 95, 23-34.
  • APHA Policies Available at <http://www.apha.org/legislative/policy/>


Acknowledgements: The author thanks Ellen Shaffer for her review and helpful suggestions on an earlier draft of this manuscript and the other members of the APHA Working Group on Trade and Health for the information they provided during the course of the group’s work.

Tobacco Technical Assistance Consortium Resources

About TTAC
The Tobacco Technical Assistance Consortium (TTAC) is a national project that provides innovative training, technical assistance, and materials to build the knowledge and skills to foster strong leadership, increase organizational capacity, and strengthen partnerships within the tobacco control community. Strategically located within the Rollins School of Public Health at Emory University in Atlanta, TTAC has the opportunity to work with some of the country’s leading public health experts and organizations.

TTAC Sustainability Workshop
TTAC is offering a two-day sustainability workshop where participants will learn hands-on the “how to” for achieving sustainability, such as (a) building and strengthening an organization’s core to achieve its mission, (b) positioning an organization and its activities strategically to be fundable and funded, (c) identifying appropriate and desired funding sources, and (d) writing proposals and engaging in activities to secure both immediate and long term funding. This workshop takes you beyond just knowing the players and moves you toward designing an effective strategy to achieve your goal -— community health and quality of life. The workshop will be offered in five regions of the United States, starting in September 2005. The agenda and registration information can be found on the TTAC Web site at <https://conference.ttac.org>.

TTAC Tools and Resources
TTAC’s Web site houses in-depth information on key players and essential resources in tobacco control, as well as links to searchable databases. In addition, the site provides information on various tools developed by TTAC to assist individuals and organizations in building their capacity to engage in effective tobacco control. Following is a brief description of some of the tools available:

Basics of Tobacco Control (BOTC) – Pathway to Change is a comprehensive tobacco control resource that includes information, strategies and tools that can be used to provide new hires with a comprehensive orientation to the tobacco control issue as well as by seasoned professionals who need a quick, easy way to access the latest tobacco control resources, Web sites and information.

The College Tobacco Prevention Resource (CTPR) is a Web site that provides practical information, ideas, and guidance to college leaders involved with tobacco prevention. The site describes a comprehensive approach to prevention that combines traditional education and cessation programs with efforts to create a physical, social, and policy environment that supports tobacco-free campuses. The site contains facts about college tobacco use, strategies for comprehensive college tobacco prevention, recommended steps for taking action on your campus, case studies, glossary and links, and frequently asked questions.

Health Policy Guides are profiles of tobacco-related policies that have proven to be effective in communities throughout the country. Each profile includes background information on the problem to be addressed, a description of the policy or policies, data describing the effectiveness of the policy, and resources and references designed to assist the user in replicating the policy.

The Learning Center Tutorial is a site providing a wealth of information, including case studies, testimonials, and job aids, to help improve the effectiveness of coalitions.

LGBT Populations and Tobacco 2nd edition is designed to educate tobacco control professionals who want to expand their knowledge of LGBT populations, provide strategies for incorporating LGBT populations into overall tobacco control efforts, inform LGBT audiences wanting to know more about the dangers of tobacco use and how the tobacco industry targets them, and provide information to help tobacco control professionals and LGBT health organizations build capacity for LGBT tobacco control interventions.

Power of Proof: An Evaluation Primer is an online resource that provides background information about evaluation as well as information on evaluation planning, writing evaluation objectives, collecting data, stages of evaluation, interpreting evaluation data, and reporting results. Designed for use by program personnel, rather than evaluation professionals, it can be used to guide program development and goal-setting, as well as evaluation.

Reaching Higher Ground: A Guide For Preventing, Preparing For, And Transforming Conflict For Tobacco Control Coalitions provides practical advice for ways of working in coalitions and partnerships that resolve real problems while strengthening relationships. The tools and strategies described in this book can make any collaborative undertaking more successful by approaching problems and people in ways that impart dignity and respect.

Tobacco 101: A Comprehensive Training Guide on Tobacco Control Basics is a 14-hour learning experience designed to educate professionals new to tobacco control on the fundamentals of tobacco and tobacco prevention and control. The curriculum includes interactive lectures with visual aids, group activities, guided group discussions, and individual learning activities. The CD includes an introduction to the training team, instructions for creating a learning environment, a course overview, curriculum learning objectives, PowerPoint slides for presentation, handouts, a resource guide, and other tools necessary to implement the training program.

How to Reach TTAC
For more information on TTAC and access to additional resources, please visit our Web site at <http://www.ttac.org>. You may contact us at (404) 712-8474 or <ttac@sph.emory.edu>.

SOPHE News & Events

SOPHE Annual Meeting - UPDATE
“Global Health Promotion: Bridging New Boundaries and New Cultures”
Dec. 8-10, 2005
Philadelphia


National SOPHE extends its heartfelt sympathies to all those in the gulf coast areas affected by Hurricane Katrina and its aftermath. Upon receiving news from the New Orleans Convention & Visitor’s Bureau that all city-wide conferences to be held in New Orleans have been suspended through March 2006, SOPHE’s 56th Annual Meeting has been rescheduled to Dec. 8-10, 2005, in Philadelphia.

Since many SOPHE attendees depend on the back-to-back meetings with APHA to maximize their limited travel resources, the meeting will be held immediately preceding the APHA 2005 Annual Meeting in the same city.

As we work through the necessary adjustments to the meeting plans and program, we are continuing to provide updates and new information via our Web site at <www.sophe.org>. In the interim, SOPHE has made the following changes to its preliminary program (posted at <www.sophe.org>):

  • All registration fees will remain in effect, however, all the registration deadlines have been extended for 30 days:

    Early bird registration deadline – extended until Oct. 12
    Final meeting registration – Oct. 12 – Nov. 11
    Onsite meeting registration – After Nov. 12


  • Registrations already received in the SOPHE office will be automatically transferred to the new venue. However, any registrants who cannot attend the Philadelphia meeting will receive full refunds – provided that National SOPHE receives their request in writing no later than Sept. 30. Requests can be mailed or faxed to:

    SOPHE 56th Annual Meeting
    750 First St, NE, #910
    Washington, DC 20002
    Fax: (202) 408-9815


  • Hotel information will be disseminated as soon as it is available. We are making every attempt to keep sleeping room accommodations in line with prior rates/prices.


  • We appreciate your patience, and continue to appreciate your ideas and recommendations.

Elaine Auld, MPH, CHES
Executive Director

Health Education Advocacy Summit
March 11-13, 2006
Washington, D.C.

Gain experience in advocacy by receiving basic or advanced level advocacy training, along with the opportunity to arrange and conduct visits — either individually or in state delegations — with members of Congressional representatives or other federal officials in Washington, D.C. Visit either the SOPHE Web site at <www.sophe.org> or the Health Education Advocate Web site at <www.healtheducationadvocate.org> for more details as they become available.

SOPHE 2006 Mid-Year Scientific Conference
May 3-7, 2006
Las Vegas

Mark your calendar and stay tuned for more details! Check the SOPHE Web site for more information as it becomes available.

Action Item

CALL FOR ABSTRACTS
SOPHE 2006 Mid-Year Scientific Conference

The official Call for Abstracts for SOPHE’s upcoming 2006 Mid-Year Scientific Conference will be posted on the SOPHE Web site in mid-late September. Abstract submissions must be submitted by Nov. 18, 2005. Visit <www.sophe.org> for details and instructions to submit your abstract!

Eliminating Health Disparities Summit Web cast

“Health Disparities and Social Inequities: Framing a Trans-disciplinary Research Agenda in Health Education”
More than 80 distinguished researchers and practitioners convened for this historic meeting on Aug. 8– 9, 2005 in Alexandria, Va. View panel presentations and the setting of a research agenda on the role of health education in eliminating racial and ethnic health disparities. The Web cast was provided by the Henry J. Kaiser Foundation, and can be viewed at <http://www.kaisernetwork.org/health_cast/hcast_index.cfm?display=detail&hc=1477>.
Key questions that were addressed: If community participation is central to the elimination of health disparities, what social ecological anchors, policies, cultures, and other contexts are essential for program success? Based on what is known, what are some ways in which to disseminate this information to researchers and engage the community in developing evidence-based interventions? What are the research gaps?


SOPHE Publications

New SOPHE Publication
Health Education Tools of the Trade: Tools for Tasks that Didn’t Come with the Job Description (ISBN 57931-035-4) is a soft-bound, 120-page compilation of 29 Tools of the Trade columns, originally printed in News & Views and Health Promotion Practice. This collection offers easy-to-read tips for key health promotion and education functions and responsibilities, as well as tools addressing professional responsibilities that are not necessarily a part of formal education yet are inevitably part of the job. Topics include program planning; evaluating; grant writing; teaching/training; community organizing; media advocacy; meeting and conference planning; making professional referrals; professional networking; working with volunteers; and much, much more.

Already Tools is making a splash among health education professionals. Here’s what people are saying:

  • “Goldman and Schmalz bring their ‘in the trenches’ experience and enthusiasm for improving health education practice to every page.”

  • “This book fills an important gap in the health education textbook market. Health Education faculty will find it to be a great resource for developing authentic course assessment activities.”

  • “This book delivers important, practical information that is easy to digest and use immediately. I look forward to having the Tools collection at my fingertips."


Order your copy of Health Education Tools of the Trade: Tools for Tasks that Didn’t Come with the Job Description for $29, plus shipping and handling, or $23.25 for National SOPHE members (plus shipping and handling). Contact the SOPHE office for detailed information at (202) 408-9804, or visit our Web site at <www.sophe.org> for an order form!

A Pregnant Women’s Guide to Quit Smoking
This 40 page easy to follow booklet will help patients identify personal habits, keep a smoking diary, gradually decrease the amount of nicotine and number of cigarettes to achieve cessation, and more! Developed by Richard A. Windsor, PhD, MPH, this guide is the most thoroughly tested and effective method to help pregnant women quit smoking. Visit <http://www.sophe.org/Acrobat/SOPHEPregBro.pdf> for an order form, and send it to the National SOPHE office, the exclusive distributor of the Guide.

Quitlines 101: A Primer for Health Educators
This 4-page special supplement to the July/August 2005 issue of News & Views provides an orientation to tobacco quitlines, addressing their role in comprehensive tobacco prevention and control programs, and focusing on the role of health educators. Download copies at <www.sophe.org>.


Resolutions

In the past year, two new SOPHE resolutions have been approved. The “Resolution on Improving the Public’s Health Through Environmental Health Education and Promotion” was approved Nov. 5, 2004. On April 14, 2005, the “Society for Public Health Education Coordinated School Health Programs Resolution” was approved. To view these resolutions and past resolutions, visit <www.sophe.org>, go to “About SOPHE,” and click on “Resolutions” on the left-hand menu. More resolutions are in the works for 2005- STAY TUNED…


Workshop

CDCynergy Training is Available through SOPHE
Schedule your 2005 Workshop!

SOPHE’s National Network of CDCynergy Trainers is offering nationwide training workshops on effectively using CDCynergy, an innovative multimedia-based health communication- planning tool, delivered via CD-ROM. CDCynergy assists health professionals to systematically design health interventions within a public health framework. Visit www.sophe.org for more information about the CDCynergy tool, details for scheduling a training, and to find the CDCynergy Trainer nearest to you!

Updates From the Field

Rape. Talk About it, Prevent it. Campaign Goes “Back to School”

When university students in Florida began school this fall they were met with the Department of Health Sexual Violence Prevention Program (SVPP) campaign message RAPE. Talk About It. Prevent It., which is intended to generate dialogue and action regarding rape prevention. University advocates use campaign materials during student orientations, first year experience classes and campus events to educate students about primary rape prevention. RAPE. Talk About It. Prevent It. public service announcements are broadcast in university communities during late August and September as the students begin their fall classes.

The phone card/key ring that is part of the DOH’s RAPE. Talk About It. Prevent It. campaign is the winner of APHA's 14th Annual Public Health Education and Health Promotion Materials Contest in the promotional items category. In addition to the APHA award, RB Oppenheim Associates, a public relations firm who contracts with SVPP, won the Florida Public Relations Association’s Judges’ Award in the specialty items category for their work in promoting and implementing the RAPE. Talk About It. Prevent It. phone card/key ring and campaign. Already, more than 165,000 cards have been distributed in Florida. The campaign focus is to encourage dialogue about rape prevention and awareness in order to promote social change.

Students receive a phone card/key ring to remind them throughout the year of the rape prevention messages heard during orientation. Printed on the phone card/key ring is the number to the statewide toll-free sexual violence information/hotline, (888) 956-7273, and Web site. Callers to the information/hotline are automatically connected with the nearest rape crisis center where they can speak with a victim advocate. The phone card/key ring also provides 15 minutes of local or long distance service through any phone service provider.

The RAPE. Talk About It. Prevent It. campaign goal is to promote social change through (1) increasing public awareness of sexual violence and its impact, (2) challenging potential perpetrators to stop their violent behavior and seek help, (3) changing attitudes that condone sexual violence or blame the victim, and (4) encouraging behaviors by teens and adults to intervene in situations where attitudes or behaviors that support coercion/assault are exhibited or acted upon. Campaign materials consist of posters and other printed materials, television and radio public service announcements, and promotional items. The topics covered are Impact of Rape, Bystander Behavior, Alcohol & Date Rape Drugs, Men as Part of the Solution, Risk Reduction, Survivors Speak Out, and Seek Help for Healing. The campaign messages are layered in the PSAs, the posters, the promotional items and the educational materials to create a greater impact.

The RAPE. Talk About It. Prevent It. campaign was launched to the public beginning of 2005. Beginning in October of 2004 Florida rape crisis centers, universities, county health departments, and local community partners providing rape prevention education received campaign materials. A training workshop and supportive documents on how to use the campaign materials were also provided to rape crisis centers, universities, and local community partners providing rape prevention education. The multilayered approach is used to disseminate the messages in waves throughout the year to the targeted audience of teenagers and young adults.

  • Stay Safe / Watch Out for Each Other is the theme of the SVPP spring break wave where university and high school age young adults frequent the beaches. RAPE. Talk About It. Prevent It. public service announcements are aired in those locations, and the phone card/key rings along with an educational flyer are distributed in hotels and by disc jockeys on Florida beaches. This year 50,000 phone card/key rings were distributed to young people at spring break locations.

  • During April RAPE. Talk About It. Prevent It. campaign materials are used in Sexual Assault Awareness Month events planned and implemented by rape crisis centers.

  • Study Smart / Stay Safe care packages containing campaign materials are distributed through campus victim advocacy centers during the last weeks of spring semester.

  • The back to school season is another major wave for the campaign. Public service announcements are aired, and campaign materials are distributed to university partners to be used during freshmen orientations, first year experience classes, and awareness events on campuses. Rape crisis centers that provide rape prevention education to middle and high school students also receive campaign materials to use during the back to school season and throughout the year.

  • Curriculum materials are an important layer of the campaign. Rape Crisis Centers and other organizations funded by grants from the Sexual Violence Prevention Program use the RAPE. Talk About It. Prevent It. curriculum and campaign materials for sexual violence prevention education in the middle and high schools. Additional rape prevention curricula continue to be developed.

  • The Sexual Violence Prevention Program is working with interested universities and other partners to help develop campus peer education programs that include men as part of the solution to rape prevention.


The RAPE. Talk About It. Prevent It. campaign key messages, including the radio, and television public service announcements were developed by the FDOH Sexual Violence Prevention Program and YUM! Advertising & Design in collaboration with Florida Council Against Sexual Violence and rape crisis centers. The campaign materials can be seen at the Sexual Violence Prevention Program Web site, <www.doh.state.fl.us/family/svpp/materials>. Visitors to the Web site will be able to play the radio and televisions spots, read and print copies of the brochures, and view and print all six of the posters. Additional information about the RAPE. Talk About It. Prevent It. campaign is available by calling the Sexual Violence Prevention Program at (850) 245-4455.

Partnership on Alcohol and Other Drug Prevention

The Jackson County Alcohol and Other Drug Prevention Partnership, in conjunction with the Council of Church Based Health Programs, Inc., and Health Promotion Program Initiatives, Inc., held a special celebration on August 23, 2005, at the Jackson County Agricultural Conference Center, Marianna, Florida. The partnership and supporting organizations are celebrating 17 years of prevention, education, and health promotion in Jackson County, Florida. This partnership is one of the original OSAP funded partnerships, with later funding obtained DHHS, SAMSHA/CSAP for the Coalition Program; and the Safe and Drug Free Communities Program.

One major partnership activity included the development and refinement of the CSAP Promising Effective Program, the Faith Based Prevention Model. The Model is a constellation of planning and program strategies, when combined have a positive impact on rural black youth (target population), church members, and the community. The initial phase is dedicated to learning about organizations and leaders within the community, to developing relationships with local churches that may qualify for participation, and to determine the readiness of the community and churches to support a prevention initiative. The second phase includes prevention committee in-service training, including designing their action/fiscal plan, per the strategies which include: Life Skills Prevention; Academic Improvement; Intergenerational Activities; Youth Recognition; Alternatives; Public Relations; Parenting; Committee Training Activities; Summer and After School Programs; Data Collection; and other Related Activities. These selected activities are components of Model Programs, as applied to the African-American Church Setting. Phase three is the implementation of the church prevention committee action/fiscal plans. The fourth phase is evaluation (outcome, impact, and process).

The partnership has received numerous honors and awards, including recognition from the Department of Health and Human Services, Center for Substance Abuse Prevention (Exemplary Alcohol and Other Drug Prevention Program Award); Center for Disease Control and Prevention, Secretary’s Award for Health Promotion and National Model of Engagement; the Addie Key Prevention Award for Outstanding Faith, Community, and Community Development in North Florida; American School Health Association, Outstanding Prevention Award; and Exceptional Rural and Program Award – National Rural Institute on Alcohol and Drug Abuse and National Rural Alcohol and Drug Abuse Network, Inc.

For further information feel free to contact Mary Sutherland, <hppi@nettally.com>, or Gregory J. Harris, <gjharris@ureach.com> or (850) 385-1205.


Cancer Information Service (CIS)

The National Cancer Institute’s (NCI) Cancer Information Service (CIS) is the country’s most trusted and reliable source of the latest information about cancer. The CIS has been educating people about cancer for nearly 30 years. Currently, the CIS operates as a single virtual contact center providing toll-free telephone access for cancer information (1-800-4-CANCER) and smoking cessation (1-877-44U-QUIT), as well as instant messaging (LiveHelp) and E-mail services. The CIS also includes a Partnership Program focused on cancer control with an emphasis on populations affected by cancer health disparities.

In addition to the contact center and partnership program, the CIS is continuing its participation in research. The Research Program is designed to study, apply and disseminate effective new communication approaches to educate the public about cancer and contribute to national cancer prevention and control efforts. The CIS has a 20-year track record of involvement in more than 50 investigator-initiated research projects, ranging from pilot feasibility studies to full-fledged clinical trials. The studies focused on clinical trials education, risk counseling, tailored messaging, decision-support technologies, and other cancer-related topics.

As a research partner, the CIS is involved in all stages of the process, including study development, implementation, data interpretation, and dissemination of findings. The CIS is pleased to highlight its new Research Agenda, which aims to further the field of cancer communication, inform CIS service delivery, and bridge the chasm between research and service. The current research agenda supports the Healthy People 2010 Objective 11-3: To increase the proportion of health communication activities that include research and evaluation. The CIS Research Agenda is theory-guided and addresses health communication research with a variety of populations, especially those who experience cancer health disparities. The four primary research areas are:

  • Testing innovative cancer communication and education interventions.

  • Increasing access to and appropriate use of cancer-related information.

  • Discovering effective models of disseminating successful cancer communication and education interventions.

  • Understanding information-seeking.


As a collaborative partner with the CIS Research Program, researchers will be able to test and disseminate health communication interventions within a premier cancer information system. Benefits of being a CIS research partner include:

  • Access to the active information-seekers who contact the CIS.

  • Access to minority and medically underserved populations through the CIS Partnership Program.

  • Support from trained, professional CIS staff, who offer comprehensive knowledge of cancer topics and research protocols, as well as expertise in training, supervision, quality assurance, and technology.

  • Existing data collection systems.

  • NCI resources and educational materials.

  • Support from a Project Officer for Research at the national CIS office and doctorally prepared Senior Research Coordinators who can help develop projects, write funding applications, coordinate implementation, prepare manuscripts, and translate and disseminate findings.


The CIS’s Senior Research Coordinators will explore collaborative research opportunities in their respective states, develop a strategic plan for promoting CIS research, and coordinate a supportive research network across all 15 CIS regional offices.

Anyone wishing to discuss possible research collaborations with the CIS may contact the Senior Research Coordinator in their region or the CIS Project Officer for Research.

Linda Squiers, PhD
National Cancer Institute’s Cancer Information Service
(301) 594-9075 <squiersl@mail.nih.gov>

Susan Rivers, PhD
Yale Cancer Center
Northern Cluster States: ME, VT, NH, MA, CT, RI, NY, PA, NJ, DE, IN, MI, OH
(203) 865-2655 <susan.rivers@yale.edu>

Robin C. Vanderpool, DrPH (ABD), CHES
University of Kentucky Markey Cancer Prevention and Control Program
Southern Cluster States: AL, AR, KY, LA, MS, TN, WVA, VA, MD, DC, NC, SC, GA, FL, PR, US Virgin Islands
(859) 219-9063, ext. 7467 <robin@cis.uky.edu>

Ludmila Cofta-Woerpel, PhD
University of Texas, M.D. Anderson Cancer Center
Central Cluster States: NE, KS, MO, IL, ND, SD, MN, IA, WI, TX, OK, MT, WY, UT, CO, AZ, NM
(713) 795-0988, ext. 7259 <lcwoerpel@mdanderson.org>

Nigel Bush, PhD
Fred Hutchinson Cancer Research Center
Western Cluster States: AK, CA, HI, ID, NV, OR, WA
(206) 667-5688 <nbush@fhcrc.org>

Study Abroad Program in Internation Health Field

Sixth Annual Study Abroad Program in International Health

June 2 - July 10, 2006. The program is limited to 14 students and is taught in English.

Previous years have included seminars at international and European organizations such as:

  • The Global Fund to Fight AIDS, Tuberculosis, and Malaria

  • Doctors without Borders

  • U.N. High Commissioner for Refugees

  • Joint United Nations Programme on HIV/AIDS (UNAIDS)

  • International Labor Organization (ILO)

  • The World Health Organization (WHO)

  • Centre Régional d'Information et de Prévention du Sida (CRIPS)

  • The International Union for Health Promotion and Education (IUHPE)

  • The United Nations Headquarters (UN)


For an application and cost information, visit:

<www.units.muohio.edu/eap/phs/>. Click on "Other Resources" then on "Study Abroad" and then download application.

For more information contact: Reginald Fennell, PhD, CHES - Director Study Abroad Program in International Health Professor of Health Education 107A Phillips Hall 513) 529-3226 (office) <fennelr@muohio.edu> (e-mail).

Congratulation to Distinguished Member!

Congratulations to long-time PHEHP Section member and former Section Chair Andrea C. Gielen, ScD, ScM, who was recently named Director of the Johns Hopkins Center for Injury Research and Policy (CIRP). CIRP is one of only a handful of centers of excellence in injury control funded by the Centers for Disease Control and Prevention. Gielen is a professor at the Johns Hopkins Bloomberg School of Public Health in the newly formed Department of Health, Behavior and Society.

In addition to her new leadership position with the Center, she will continue her active research agenda, where she focuses on clinic and community-based injury prevention interventions, especially those serving low-income populations. Gielen's injury areas of special interest are home and motor vehicle related injuries in childhood, and domestic violence among women. Gielen teaches Fundamentals of Health Education and Health Promotion, and Behavioral Sciences Applications in Injury Prevention. She has published widely on the role of behavior change in injury prevention and evaluation of health education programs. PHEHP recognized her accomplishments in 2002 when she was awarded the Section's Distinguished Career Award. Congratulations, Andrea!