Text4baby, the country's first free health education program to use text messages, recently kicked-off a State Enrollment Contest, a competition to see which three states can enroll the most users in the service by the end of October 2011. The winners of the contest will be announced at the APHA Annual Meeting in Washington, D.C., in November.

The prize for each of the winning states will be a sponsored luncheon/press event in their given state for their text4baby partners. As a result of the State Enrollment Contest, text4baby partners are forming statewide coalitions to facilitate communication and collaboration around text4baby promotional efforts. To help increase the capacity of text4baby partners to reach pregnant women and new moms, we invite APHA Affiliates to connect with the state text4baby coalitions and work with them to elevate the program among communities in the United States. If you are interested in connecting with a state text4baby coalition, please contact Pamela Rich at prich@hmhb.org.