"Does your mother know what you do for a living?  If you're not sure — buy her this book"  

Does your family still not know what public health is, let alone injury control?  Then give them this highly readable book.  Your parents and even your teenagers will learn something about your work — and you too will learn more about the injury field.  While We Were Sleeping: Success Stories in Injury and Prevention (U Cal Press 2009) by Dr. David Hemenway emphasizes the importance of the work we are all doing to try to make the world a safer place.  Only $20 at Amazon.com!