~ submitted by Bella Dinh-Zarr

Drive Safely Work Week (DSWW) is the annual campaign sponsored by the Network of Employers for Traffic Safety (NETS), Oct. 5-9 2009.

The campaign tells employers: "Getting home safely is the most important thing your employees will do today. In today's lean business environment, protecting your employees from traffic crashes is more important than ever. Traffic crashes are the leading cause of death and injury in the workplace and cost employers more than $60 billion annually, in the U.S. alone."

This year's campaign educates employees on the dangers of distracted driving, the leading cause of traffic crashes. DSWW also focuses on eco-friendly driving - driving smart - to conserve fuel and reduce the impact driving habits can have on the environment.

The campaign tool kit is entirely Web-based, providing downloadable messages, graphics, activities and interactive tools for each day of the campaign week. Tool kit components include:

Fact/tip sheets on the campaign issues

Interactive quizzes and tools

Daily activities and communications messages Downloadable graphics Resources for global employers

To preview the campaign materials, visit http://www.trafficsafety.org/drivesafelyworkweek/about-dsww.php.

For more information on NETS, visit www.trafficsafety.org