Title: Edward De Bono - Creative Organizations

Author:

Section/SPIG: Health Administration

Issue Date:

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Naina Redhu from the ASIDE Innovation Blog recently posted a list of corporate attitudes toward creativity which were excerpted from Edward DeBono and Robert Heller's newsletter, Management Intelligence. It reflects some of the prevailing responses of organizations to the challenge of creativity -- some productive, and some unproductive. Here are several examples:

Quiet Life
A new idea is a distraction and a disturbance. The idea may fail. So just don't have any.

Me-Too
Let someone else develop the new idea. Let someone else carry the development costs. Let someone else develop the market. When the idea is seen to be successful then you come in with a 'me-too'.

Chance
You read the literature. You go to conferences. You talk to others. Ideas do happen from time to time. You have to be patient and to wait.

To read about other ways that organizations face innovation so that you can learn from their efforts, visit Naina Redhu's Weblog: <http://tinyurl.com/4dd6w>.