Title: Updates on Breastfeeding Promotion Activities in WIC
Author:
Lissa Ong
Section/SPIG: Food and Nutrition
Issue Date:
Lissa Y. Ong, MPH, RD, Guest Editor and Regional WIC Nutritionist, USDA, Food and Nutrition Service, Western Region
- The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) recently awarded the Center for Human Services a grant to develop a standardized breastfeeding curriculum for local agency staff entitled "Loving Support: Building Breastfeeding Competencies for Local WIC Staff." This curriculum will outline competencies and skill sets appropriate for WIC local agency breastfeeding coordinators, WIC breastfeeding expert, competent professional authority (CPA) or other WIC health professionals who provide community-based breastfeeding leadership and education through the WIC program.
- SUMA/Orchard Social Marketing (SOSM) recently received a Cooperative Agreement award to develop culturally tailored educational materials that address the barriers to breastfeeding for WIC Hispanic participants. The project is now titled "Breastfeeding: A Magical Bond of Love." A presentation of the final materials (video, brochure, and pamphlets) for the WIC Hispanic Breastfeeding Education and Promotion Project and findings from the field testing phase of this project which guided the creative process is forthcoming on a date to be determined.
Updates on these projects will be posted and current breastfeeding resources are available at the WIC Works Resource System.