Title: Leveraging Media through Communities: Putting Prevention to Work, a Joint Session between HCWG and the Food & Nutrition Section
Author:
Carin Upstill, PHEHP-Health Communication Work Group and Co-chair, Communication Committee, cupstill@msn.com
Section/SPIG: Food and Nutrition
Issue Date:
We are pleased to announce a joint scientific session between the Health Communication Working Group of the Public Health Education and Health Promotion Section and the Food and Nutrition Section for the upcoming APHA Annual Meeting to take place in Washington, D.C., Oct. 29- Nov. 2, 2011. Suzanne Gates, CDC-CPPW Media/Communication Team Leader, will moderate the session, entitled Communities Putting Prevention to Work (CPPW), Obesity Campaigns Big and Small: Laying the Groundwork for Policy, Systems, and Environmental Change.Media is a critical community strategy to prevent and reduce obesity. Five panelists chosen from the 50 CPPW communities will show how integrating media strategies into community nutrition and physical activity interventions makes healthy living easier. The presentations will cover modeling tobacco media best practices to reduce sugary drink consumption, creating a social media plan that promotes a local menu labeling initiative, and implementing a low-cost online media campaign to promote healthy food choices and environments. The session will be held on Tuesday, Nov. 1, 2011, at 2:30 p.m. The abstract for the session can be found here.The mission of HCWG is to create a forum for interaction and information exchange to encourage innovative theory and research-based, consumer-oriented health communication programs and processes that are fully integrated into public health practice and health communication research. We will accomplish this by building a network of health communication and public health professionals, researchers, students, and medical practitioners.Thanks to the Section program planning chairs for coordinating these collaborative efforts: Food and Nutrition Section, Ann Middleton, MPH; HCWG, Doug Rupert, MPH; and PHEHP, Marilynn Gardner, PhD.