The brand’s development and architecture was guided by the social/ecological model and extensive formative research.  The four pillars depicted in the rainbow represent increased fruit and vegetable consumption, physical activity, food security, and obesity prevention.  These four pillars have the strength to promote self efficacy and normative change in the target audience.

The broad platform unifies and integrates the Network’s program elements, providing structure for a communication strategy.  PowerPlay!, Latino and African American campaigns, and retail and worksite programs provide for strategic niche and wide-ranging marketing tactics.  Television, radio, outdoor, and direct marketing in all media markets enhance the work of our local community partners.

Real moms – not actors or celebrities – inspire others with the “I can do it.  You can do it.” attitude.  Success stories from moms and for moms energize their ability help themselves.

A new Web site in English and Spanish, www.cachampionsforchange.net, focuses on consumers’ needs for resources in a friendly, easy to navigate forum.