Title: CHPPD Winter Newsletter Second-Most Read Newsletter of the Year, but Read by Only 12% of Members
Author:
Section/SPIG: Community Health Planning and Policy Development
Issue Date:
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| CHPPD Newsletter Readership Trend |
In the Winter issue of the Community Health Planning and Policy Development Newsletter, I suggested a hypothesis. The hypothesis was: Based on member contributions to the newsletter, that the readership levels would fall between the numbers for the Fall and the November issue. That was proved right. After the September issue, it was the second-most read newsletter. I was also curious about another issue – whether sending out two e-mails reminding folks to submit articles as was done last Fall was much more effective than just one email. So, with Section Liaison Sharon McCarthy's help, two e-mails were sent. It did get a few more contributors, but not as much as last fall. I think there is a seasonal effect to member contributions that peaks in fall. |
| CHPPD Newsletter Readership Trend |
Twelve percent of members who identified CHPPD as their primary section read the newsletter. This is higher than the eight percent of the members who read the CHPPD annual meeting newsletter. When CHPPD is compared to sections with similar membership numbers such as Maternal and Child Health (21 percent) and Nursing (28 percent), it fared poorly with 12 percent. The smaller Community Health Worker Special Primary Interest Groupwith 63%, and Environmental Health Section with 56 percent fare much better. Even the larger sections, such as Epidemiology with 21 percent and Public Health Education and Health Promotion with 28 perent fared better than CHPPD for visits per 100 members.HIGXYZ61HIGZYX While more CHPPD members are contributing content in the newsletter, we have a long way to go. In this issue, we have six new contributors. Usually we have two or three, and last September we had about six. If we would like close to 100 percent of CHPPD members to read the newsletter, it will take us a little under 100 - 800 years to engage all CHPPD members based on the current rate. That goal, however is unrealistic, and there are members who do not read the newsletter, and are active in Section activities. I would like to suggest a goal of 25 percent readership rate for at least one of three newsletters we will be publishing through June 2007. The highest we have reached in the past year is 21 percent in September 2006.
If you have ideas about how we can engage members, do e-mail your ideas to me, or contact any one of the leadership team members whose contact information is available at http://www.chppd.org/CHPPDroster.htm .