Clare, MI - An extraordinary video produced by FACE – Resources, Training and Action on Alcohol Issues that dramatically captures today’s youth drinking culture has won a major international award.
The video, This Place, has been judged to be the 2006 FREDDIE award recipient in the category of Community Health by The International Health & Medical Media Awards. FACE received the award on Nov. 3 at a black tie ceremony in New York City.
Known as the Oscars of Medicine, the FREDDIE's attract the best feature-length films, documentaries, series, shorts, videos, Web sites and CD-ROMS from around the world. The pieces entered into the competition engage hundreds of thousands of professionals, educators and media producers who seek to explore the health and medical issues that change people’s lives.
“We are honored to receive this prestigious award, and hope the recognition will promote awareness of this important video and the powerful message it contains,” saids FACE Director Penny Norton.
Established in 1974 as the John Muir Medical Film Festival, the competition is now the preeminent event devoted entirely to health and medical media work. The International Health & Medical Media Awards’ objective and rigorous judging is the industry standard. Participants, including nominees and winners of Oscars, Emmys and other major awards, enter the competition in which filmmakers compete in 35 categories for the FREDDIE. Entries include work produced by CNN, HBO, ABC News and The Discovery Health Channel.
The video has also received a Golden Eagle Award from CINE, and an International TELLY Award.
Julie K. Battle, creative director for FACE, wrote the video with the vision of bringing the truth to the public regarding the alcohol-saturated environment youth are exposed to and the impact underage drinking has on individuals and communities across the country. This Place covers a myriad of topics including alcohol and the brain, adult role modeling, advertising and sponsorship, binge drinking, community environments and youth access.
“The film covers a lot of ground in 15 minutes, but does so in a dramatic, dart to the heart approach," Battle said. "It is powerful, informative and leaves no room for people to ignore or make excuses for this national health crisis.”
This Place concludes by showing the power that ordinary citizens have to take meaningful action to change the culture of drinking in their communities. The video is currently being used by community coalitions and statewide networks working to reduce youth access and underage drinking.
“Our goal is to provide people with a compelling story that is based on research, doesn’t shy from the truth and offers hope,” Norton said.
The 15-minute video, This Place, is available through FACE – Resources, Training and Action on Alcohol Issues for $229 and includes a comprehensive study guide. Training is available upon request. To order a copy, call (888) 822-3223 or visit www.faceproject.org.
To learn more about the FREDDIE awards, go to www.thefreddies.com/sponsors.html.
--News release courtesy of FACE.