Boston, Mass., Nov. 3, 2013 — The American Public Health Association today launched its new brand that reflects its historic past and more strategically positions the organization for the future. Announced during APHA’s 141st Annual Meeting and Exposition in Boston, the “new APHA” features a call to join a movement to improve public health along with an updated logo and a new tag line: For science. For action. For health.
”We’re deeply excited to share our new look and feel with our members and partners,” said Georges Benjamin, MD, executive director of APHA. “With the challenges and opportunities presented by our rapidly changing health landscape, now is the time to better position APHA for success as the collective voice for the health of the public.”
The new logo and tag line emerged following nearly 12 months of listening to APHA members and partners. Five core values, which reflect those research findings, now articulate the central tenets guiding the organization’s work: community; science and evidence-based decision-making; health equity; prevention and wellness; and real progress in improving health.
“For more than 140 years — from the sanitary movement of the 19th century through the infectious disease revolution of the 20th century to the chronic disease epidemic that we face today — APHA has been a driving force behind every major public health advancement,” Benjamin said. “And we’re just getting started.”
APHA’s new framework will chart a renewed path for the Association with a new strategic plan, a new website and more planned for 2014.
“We recommit ourselves today as champions for the health of all people and all communities,” Benjamin said. “With the ongoing support and active involvement of our members, partners and supporters, we will continue to lead the way to better health for all.”