Engaging Fans, Followers and Friends: Using Social Media for Improving Health

Breakout Session 3001.0
Thursday, June 28 - 8:30AM-10:00AM

Social media and digital communications have emerged as forces in community and health settings for improving health behaviors and outcomes. The proliferation of new technologies offers important new ways for educating and engaging the public.

Learn how social and new media, such as Twitter, Facebook and texting, are being applied in public health settings and how these trends will impact the public health community as it rewires for the future. The session will also survey the evidence base of this growing field and present guidance for integrating social media into existing public health work.

Presenter Information

Moderator - Jay Bernhardt, PhD, MPH
University of Florida Department of Health Education and Behavior

Susan Can
Director, Corporate Equity
Johnson & Johnson

David Fouse
Director, Communications
American Public Health Association

Jessica Schindelar, MPH
Health Communications Specialist
Centers for Disease Control and Prevention

Lauren Sogor, MPH
text4baby, Campaign Manager
National Healthy Mothers, Healthy Babies Coaltion